Turtl analytics connects content engagement to pipeline, tracking activity from anonymous visitors through to closed revenue. Dashboards display performance across accounts, intent, topics, channels, and devices. Audience analytics tracks engagement and conversion for both known and unknown visitors. Account Reveal identifies companies behind anonymous content views without requiring forms or complex setup, showing which target accounts are engaging, their topic interests, and intent levels. Individual readers can be tracked through forms, CRM connections, email targeting, or SSO to see who engaged and what content they consumed. Custom columns filter by intent score, topic interest, or account to identify high-intent leads and trigger sales follow-ups. Content analytics breaks down performance by asset, content type, workspace, topic, or device, with period comparison to identify trends. Topic filtering shows which content sections resonate with audiences. Personalization data displays which personalizations perform best and tracks team usage from campaign-level trends to individual account engagement. Revenue intelligence dashboards connect analytics to deal data to track influenced revenue, win rates, and opportunities. Individual content tracking shows reader identity, engagement patterns, traffic sources, and which buying group members from the same account viewed the content. Page performance metrics indicate which chapters and sections retain attention. Interaction data captures image clicks, video watches, and performance by source, UTM parameters, and device. Benchmarks use data points to compare content performance against team, industry, and global standards for engagement, conversion, and revenue metrics.
