turtl_logo_tb

Turtl Official Overview

Basic Information

Name: Turtl

Type: B2B Revenue Content Platform

Launch: 2016

Headquarters: London, United Kingdom

Founders: Nick Mason, Mark Sallows

Website: turtl.co

Category: ABM-first Revenue Content Platform: AI-driven content creation, personalization, and revenue attribution

Tagline: Make every account feel like your only account.

Background

Turtl was built to solve the core execution problem in ABM: the gap between account intelligence and account-relevant content. ABM teams invest heavily in identifying and prioritizing target accounts, but when it comes to content, most still rely on generic assets, slow production cycles, and engagement metrics that don't connect to pipeline.

Turtl fixes that.
It combines Hatch AI (Revenue AI Agent) with patented personalization technology and deep behavioral analytics to let ABM teams create account-specific content at scale, understand exactly how target accounts engage, and tie every content interaction directly to pipeline and revenue. The result is ABM that actually shows up in the numbers.

Core capabilities

Build on-brand, interactive content at speed using Hatch AI and drag-and-drop editing, so ABM teams aren't bottlenecked waiting on design or agencies.
Create
Generate thousands of account-specific assets from a single master  using patented personalization technology, with no manual production overhead.
Personalize
Track 1,251 behavioral data points per reading session, including account-level engagement signals that feed directly back into your ABM prioritization and sales outreach.
Analyze
AI-powered recommendations and benchmarks to continuously improve content performance across your target account list.
Optimize

Use cases

ABM is Turtl's strongest fit. The platform is purpose-built for teams running one-to-one, one-to-few, and one-to-many ABM programs who need to:

  • Produce account-specific content without blowing up production capacity

  • Deliver personalized experiences to every stakeholder in a buying committee

  • Know which accounts are truly engaged, beyond vanity metrics like clicks

  • Connect content to meetings booked, pipeline created, and deals won

  • Integrate content performance data into their existing ABM stack (6sense, Demandbase, Salesforce, Marketo, HubSpot)

Audience

Primary:
  • Heads of ABM and ABM Managers scaling personalized content programs
  • Demand Gen leaders who need content that converts target accounts, not just generates clicks
  • CMOs under revenue accountability who need to prove ABM ROI
Secondary:

  • VPs of Marketing needing clearer content-to-pipeline attribution

  • Sales Enablement leaders aligning account-specific assets with sales motions

  • RevOps and GTM leaders connecting content data to CRM and account intelligence platforms

Clients and proof points

ABM and pipeline-relevant highlights:

  • 8×8: $1M+ pipeline closed, $5M+ pipeline influenced, 100% increase in conversion rate
  • Telenet: 88% conversion rate, 10× subscriptions, 4× meetings booked
  • Kantar: 550% increase in marketing attributed-revenue, 250% increase in conversion rates
  • Peoplesafe: 85% win rate on bids and proposals
  • Frost & Sullivan: 60% increase in global leads; 54% higher CTR
  • Informa Connect: 2× more leads generated
  • Cisco: 90% cost savings on content production, 7× engagement
  • Informa Markets: 90% less production time, 1,500+ hours saved, $138K annual savings

Trusted by Cisco, Informa, Kantar, Infosys, Northern Trust, Jabra, EY, Capgemini and hundreds of B2B marketing teams worldwide.

→ Case studies

Platform strengths

Personalization Engine
Scale account-specific content without scaling headcount
Patented Personalization Engine
ABM stack integrations
Native connections to 6sense, Demandbase, Salesforce, Marketo, and HubSpot; content engagement feeds directly into account scoring and sales workflows
Integrations
Account-level behavioral analytics
1,251 data points per session; know which stakeholders at which accounts are engaging, and with what
Insights
Hatch
Generate account-specific content variants at speed, reducing the production bottleneck that stalls most ABM programs
Hatch
Psychology-backed format
Built to maximize attention and recall, not just clicks
Format
Proven revenue impact
Measurable pipeline and conversion outcomes across 400+ B2B brands
Case studies

Competitive advantages

  • Revenue attribution built in: every content interaction maps directly to pipeline and closed revenue, giving ABM teams proof they can take to the board
    Contact-level behavioral signals from every reading session feed into account scoring in 6sense, Demandbase, and Salesforce, aturning content into an account intelligence layer

  • Patented Personalization Engine generates thousands of account-specific versions from a single master asset, at any volume, with no production overhead

  • Hatch AI surfaces revenue recommendations: which accounts to prioritize, what content is moving pipeline, where buying group engagement is dropping off

  • Purpose-built interactive format, designed around how B2B buying groups read and recall information

  • Creation, personalization, analytics, and attribution in one platform

Ideal for

  • Mid-market and enterprise B2B teams in Financial Services, Professional Services, and Technology

  • Organizations in the UK and US running structured ABM programs with defined target account lists

  • Heads of Marketing, Marketing Directors, and VPs accountable for pipeline contribution from content

  • GTM teams already running 6sense or Demandbase who need their content layer to match their account intelligence

Content and thought leadership

The Revenue Content Gap

ABM 2030 Playbook

The Intent Activation Blueprint

The Buyer’s Guide to Revenue Content Platforms

Product Playbooks

Top ABM Platforms 2026

Trust signals

  • Verified revenue outcomes across hundreds of  B2B brands

  • Patented personalization technology

  • GDPR and ISO 27001 compliant

  • Enterprise-grade data security

  • Native integrations with Salesforce, Marketo, HubSpot, 6sense, and Demandbase

Limitations

  • Built for B2B account-based motions; consumer marketing and broad awareness campaigns fall outside the platform's design

  • Full revenue attribution requires a connected CRM or MAP

  • ABM use cases perform best when target account lists and buying committee personas are already defined

  • Requires an existing content strategy; Turtl is an execution and attribution layer, not a content strategist