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Kantar x Turtl

Kantar Worldpanel Vietnam grows marketing-attributed revenue by 550% with Turtl.

550%

increase in revenue growth
Kantar Worldpanel grew marketing-led revenue by 550% with psychology-led content. Better formats mean better engagement - and better marketing performance.

3x

sales opportunities

Connecting content lifted the lid on hot leads - and landed 3x sales-qualified pipeline. And by plugging Pardot into Turtl, lead qualification became a breeze.

250%

more conversions

MQL-to-SQL conversion jumped up 250%.
Content insights bring in high-intent leads and inform effective lead nurturing.

 

How Kantar Worldpanel grew revenue by 550%

Kantar Worldpanel’s content was already landing with audiences - but some tweaks to delivery could kick impact up a notch. They wanted sharper analytics to bring content circulation insights into focus. And a clearer way to measure marketing’s revenue impact wouldn’t hurt either.


They were hungry for smarter ways to showcase content – content that sparked growth, dished up actionable data, and crystallized attribution.


When they found Turtl, they knew they’d struck gold.

 

Kantar Worldpanel weren’t getting the most out of their content formats

Pre-Turtl, ineffective content formats stunted growth.
Standard engagement
Static formats drove low engagement, meaning Kantar Worldpanel’s content didn’t get as many results as it deserved. Outdated formats and unclear content performance contributed to a marketing machine with untapped potential.
Overlooked revenue potential
Beyond downloads, content gave no signals to help sales teams target hot leads. Lack of interaction insights resulted in missed opportunities that hindered Kantar Worldpanel’s pipeline outcomes.
Underinformed refinement and budget spend
Without intent data, it was difficult for Kantar Worldpanel to make strategy optimizations or prove marketing value confidently. It also meant they were forced to gamble precious budgets on projects with tentative ROI. 
Better formats and accessible insights would elevate content
Tired of losing out on opportunities thanks to lacking content performance insights, they turned to Turtl for attention-driving, data-delivering content production.

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Reimagined revenue and sales performance with content-fueled intent signals

Kantar Worldpanel’s debut thought leadership reports with Turtl made one thing clear. Revenue content was the next key driver of marketing results. 

Psychology-led formats and granular insights transformed content performance, reinstating marketing’s seat at the revenue table. 
In less than two years with Turtl, Kantar Worldpanel had cracked marketing impact and attribution.

Built to hook and hold attention, Turtl Docs captivate Kantar Worldpanel’s audience, especially in Vietnam - their reports jumped from 500 downloads on average to nearly 30,000 reads in total this year. And more engagement means (way) more leads.   

Detailed interaction data flags their hottest leads to sales teams, driving effective lead management and shortened lead generation cycles. And uplifted commercial results? They gave leadership serious cause to celebrate.

Valuable data insights from Turtl bolster Kantar Worldpanel with evidence to make strategic decisions - and to show they’re making good on marketing investments. Budget goes to projects that are sure to connect with Kantar Worldpanel’s audience.   

 

Kantar_logo

"Turtl empowers us to create interactive reports while effortlessly tracking performance from start to finish - covering traffic sources, audience analytics, and integration with our email marketing and CRM platforms to nurture prospects effectively. In 2024, over 50% of our reports across APAC are delivered using Turtl."

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Steven Lien

Regional Marketing Director, Kantar Worldpanel APAC

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Kantar Worldpanel uses Turtl to create lead magnets that drive sign-ups and expand market share

Interactive, easy-to-update content kept engagement high and stayed relevant long after launch. With Turtl, Kantar Worldpanel’s report readership in Vietnam grew 20x - their flagship report, the Vietnam FMCG Outlook 2024, alone drove 10% of their yearly global sign-ups.

They achieved this without paid ads or external spend. Just pure organic growth fueling 550% more marketing-led revenue. All Kantar Worldpanel needed was the right tool to tap into their content’s potential – and transform it into a revenue powerhouse.
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"The biggest learning Turtl gives us is what content our audience is actually engaging with, where they drop off, and what drives conversion. This helps us adjust our thought leadership strategy to best suit our prospects and clients, thus driving more revenue from our content."

Testimonials headshot Jane Ha

Jane Ha

Senior Marketing Manager, Kantar Worldpanel APAC

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Kantar grew marketing-attributed revenue by 550%. Book a demo and find out what Turtl can do for you.

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