DEMAND GEN VS. LEAD GEN 🥊
WHICH CAMP DO YOU BELONG TO👇
They may seem at odds with one another, but what do they have in common? Both require a well-oiled content machine to make them successful and have an important role in a full-funnel marketing strategy.
Please register now to view the recording of our quick webinar, where we challenge both camps to unite to achieve the performance results marketers need.
WATCH NOW
GET AN INSIGHT INTO:
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The current debate among marketers on the best marketing philosophies
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The pros and cons of each strategy and where they should fit in the buyer funnel
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What marketers must weigh up and consider when building their strategies
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How interactive content improves full-funnel marketing, prospect nurturing, and conversions
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How content engagement and intent are a superpower in your strategy
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Tips from Turtl on building your strategy using more accurate content performance attribution
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How to marry up both strategies and prove content ROI by building demand and capturing it at the right time, with the right content
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