Win, grow, and scale ABM campaigns

Deliver personalization at scale, without adding strain on your team or resources. Upload your audience data or connect your CRM to generate 1000s of unique assets tailored to account, segment, or persona.

Why it works:

• Personalize 1000s of ABM assets in a single batch run
• Configure text, images, sections, and charts for true one-to-one relevance
• Combine firmographic, behavioral, and intent data to support strategic targeting
• Adapt messaging across tiers from deep for 1:1 to broad for 1:many

Enrich content with relevant buyer and account data to improve performance. Turtl’s AI revenue agent alongside real-time analytics show who’s engaged, what topics are resonating, and how to move accounts closer to close.

How it works:

• Auto-generated analytics surface hottest buyer signals for sales
• AI identifies buying committees and intent signals in real time
• Evidence-based recommendations help improve campaigns for maximum revenue impact
• Create a continuous ABM flywheel: 
  content → intent → optimization → revenue
  

Turtl uses intent data to enhance ABM performance in several ways, most notably by identifying high-intent accounts and syncing insights into CRMs for more personalized sales follow-up.

Turtl’s AI revenue agent analyzes engagement and intent signals to highlight which accounts are most likely to convert, and why. These insights help marketers prioritize outreach, personalize messaging, and enables sales teams to act on warm signals faster, shortening the path to revenue.

Turtl connects engagement metrics from your ABM campaigns directly to business outcomes from pipeline through to revenue. Through its analytics dashboard, you can track:

• Engagement by account, persona, or buyer stage
• Stage-to-stage conversion rates
• Content influence on closed revenue
• Win/loss trends and intent shifts

This provides a complete attribution loop for ABM performance measurement.

Producing ABM content follows a simple 6-step system, from selecting an audience through to optimizing launched content.

1. Export your target account list and persona data from CRM/MAP.
2. Create content easily by picking a branded Turtl template. Get started with your next guide, report or whitepaper.
3. Map the data from your CRM fields to dynamic variables (from names to logos and personas).
4. Run automated personalization to produce 1000s of tailored ABM content assets.
5. Publish gated (or ungated) content and feed engagement signals back into CRM.
6. Use AI (like Turtl's Hatch) to flag high intent accounts, prioritize sales outreach and iterate your marketing content.

This is the operational core of true ABM personalization that scales.