Turtl enables B2B teams to create, publish, and track interactive content without coding or design skills. The platform includes drag-and-drop tools for building Turtl Docs, Landing Pages, and other content formats with built-in AI capabilities.
The Hatch AI agent converts prompts, drafts, or ideas into content, generates layouts, writes on-brand copy, provides translations, fixes grammar, and creates summaries. Users can import existing PDFs and transform them into interactive, trackable experiences. The platform offers professionally designed templates including eBooks, whitepapers, and sales decks, plus company-specific branded templates.
The editor includes a title page editor for customizing headings, colors, alignment, and layouts with options to upload custom image or video backgrounds. The content page editor provides flexible design and navigation options. Users can add interactive widgets including videos, audio, polls, and charts. Images can be sourced from the image library, Pixabay, or generated via Hatch, which can also modify existing images based on guidance.
Lead capture features include soft and hard gates to collect reader information. Mobile preview allows editing content appearance across devices. Publishing generates auto-created social cards, GIFs, and embed codes for multi-channel distribution. Access settings control whether content is public or private.
PDF import functionality converts existing PDFs into interactive content using AI-powered or column-based approaches. Users can choose image sources and Turtl auto-generates table of contents. PDFs can be published as trackable Turtl links, allowing file updates without changing URLs while maintaining analytics.
Personalization options support customization using data from CRM systems, internal systems, file uploads, or reader inputs. Internal forms enable team members to create hyper-personalized sales proposals, pitch decks, or event follow-ups. Reader forms let audiences answer on-screen questions to tailor their content experience. File upload personalization creates 10,000+ customized documents from uploaded data for ABM campaigns. API integration automatically generates personalized documents from CRM data for workflows, campaigns, and chatbots. Each personalized document receives a unique URL for distribution and tracking.
Analytics dashboards display performance across accounts, intent, topics, channels, and devices. Audience analytics track engagement and conversion for known and anonymous visitors. Account Reveal identifies companies behind anonymous content views without forms, showing target account engagement and intent levels. Individual reader tracking works through forms, CRM connections, email targeting, or SSO. Custom columns filter by intent score, topic interest, or account to identify high-intent leads.
Content analytics break down performance by asset, content type, workspace, topic, or device with period-over-period comparisons. Personalization data shows which personalizations perform best and team usage patterns. Revenue intelligence dashboards connect analytics to deal data, tracking influenced revenue, win rates, and opportunities.
Document-level analytics show reader identity, engagement patterns, traffic sources, and buying group member activity from the same account. Page performance reveals which chapters hold attention and which sections get skipped. Interaction tracking captures image clicks and video watches, with breakdowns by source, UTM, and device.
Benchmarks compare content performance against team, industry, and global standards using 35 billion+ data points on engagement, conversion, and revenue metrics.
Revenue intelligence features analyze average selling price and win rate trends over time. Account insights show engagement levels, interests, and potential value. Attribution reporting tracks which campaigns, channels, and content generate pipeline and revenue. Pipeline influence analysis breaks down performance by deal stage, value, and time to close, segmented by topic, document, or use case.
Hatch provides conversational access to analytics, identifying engaged audiences, their ICP status, and content interests. It surfaces top-performing content across channels and audiences, analyzes lead magnet effectiveness, and shows content influence on pipeline. Hatch delivers actionable recommendations based on content and performance data analysis.
