How to Find Engaged Accounts, Build and Personalize ABM Content, Reach Buying Groups, and Prove Pipeline Impact in Turtl.
Turtl is used for account-based marketing (ABM) content. The demo shows how to give each of your top 50 target accounts a version of your content with its own logo and priorities, a landing page that changes depending on who opens it, and visibility into which accounts are reading before anyone fills in a form.
Find engaged accounts: The Turtl homepage ranks every account engaging with your content as Hot, Warm or Cold. Account Reveal names the companies behind anonymous visits, including visitors who never fill in a form. Target accounts are flagged automatically, with buying stages from 6sense or Demandbase. Filter by intent or topic to see which accounts are warming up and what caught their attention. An account view shows everything one account (for example PwC) has interacted with: what they opened, the topics they return to and how they found you. When multiple people from one account view your content, this indicates a buying group forming. Individuals are identified by name through a form, SSO or a CRM match, not just by company.
Build ABM content without developers: Build on-brand pages and publish them yourself without developer tickets. Three formats are available: landing pages for campaigns, long-form content for deeper reads, and tracked PDFs for an existing library. Landing pages and documents can be personalized and measured. Start from a template locked by the brand team, then add, drag and reuse sections. Embed a HubSpot or Marketo form so meeting requests go straight to your CRM. Display rules control which audience sees which section, for example public sector detail for a government department, the regulatory story for a bank, and the core page for everyone else. Distribution options include hiding the page from site navigation, adding a password, embedding on your site, or sharing a public link. Hatch, the AI assistant, builds an interactive Doc for a strategic account from a prompt, a draft or a PDF. Hatch also translates content in one click, including right-to-left languages. Regional and field teams build from Brand Center templates so published content stays on brand. Any PDF can be published as a trackable Turtl link, and the file can be swapped without changing the link.
Personalize for one account or hundreds: Use the same template to build a version for one strategic account (1:1) or a few hundred accounts from a target list (1:few). For 1:1, enter the account, stakeholders and pain points to produce a version with its own tracked URL, showing the account's logo, name and priorities. Display rules use the entered details to show or skip sections, for example showing an ABM section to Disney. For 1:few, pull target accounts from your CRM, 6sense or Demandbase, or upload a CSV, including names, industries and other details. Map each field once and preview any version before sending. One click generates a version for every account, each with a unique link, cover image and teaser GIF for sales, ads and email.
Reach the buying group: Personalization tokens in headlines, subtext or imagery update the layout for each visiting company. Publishing with Dynamic Personalization creates a single URL that builds a customized experience for each visitor, with no manual versioning or spreadsheets. Target an account list on LinkedIn and point all ads to the same Turtl landing page; a teaser GIF can be used as ad creative. Turtl recognizes each company that clicks via 6sense or Demandbase and swaps in details such as logo, name and industry. Unidentified visitors see the default version. Display rules can change whole sections, for example a compliance-aware use case and peer proof for a finance account in the Consideration stage, and a deployment timeline and stack comparison for a tech company in the Decision stage. For 1:few outreach, batch personalize per contact, export the links and add them to SDR sequences, so every click is tied to a named person at a named account. Links, teaser GIFs, social cards and embed codes are available for reps and campaigns. Engagement data flows back into HubSpot, Marketo or Pardot so sales can follow up.
Know who is reading: Switch between account and contact views to see how engaged each account is and who the individual readers are. For example, a CFO, an IT lead and procurement at one account each return to different topics, indicating a buying group. For identified buyers, you see their name, what they opened, topics of interest and time spent. Content views show which sections hold attention and which are skipped, so sales knows what to raise and marketing knows what to fix. The Personalization report shows how each account version performs and which reps are creating them.
Prove ABM pipeline: Pipeline and revenue influenced by content are pulled from Salesforce, HubSpot or Dynamics. Compare win rate, deal size and time to close for accounts that engaged with content. Opportunities flags open deals where people are actively spending time. Revenue Drivers shows which assets and topics influence pipeline. Ask Hatch questions about accounts, content or performance and receive answers and recommendations. Benchmarks based on 70B+ data points compare your engagement and conversion against your industry and your own content. The Turtl team can demonstrate the workflow using your own accounts, content and data.
