Making your content count

Content marketing research: 2023 Edition

How to measure content performance | Turtl

Today’s marketers have more money to spend on content production —but only 42% believe their strategy is very successful. Our research identifies six best practices that could make all the difference.

From CMOs to SEO experts to content strategists, we quizzed all types of marketers on:

• Content budgets and barriers

• Content formats

• Content design, personalization, and psychology

• Content performance