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Telenet x Turtl

Telenet automates personalization at scale to crack new markets.

88%

conversion rate
Lead-friendly formats and tactical engagement points prompted more content conversions. Better performance shrinks the gap between content and revenue.

10x

subscriptions
With deep personalization, Telenet sent the right message to the right people - at scale. Building connection through content streamlines buyer journeys. 

4x

more meetings
Telenet used intent data to refine audience segmentation. Focused outreach helped lock in more sales meetings, growing opportunities to close deals. 

Telenet personalizes at scale to crack new markets

Telenet had a challenge on its hands: tapping into a promising customer segment with deeply diverse needs. Static content formats like PDFs couldn’t support dynamic engagement or meaningful segmentation. The result? Missed opportunities to strike a chord with prospects and drive conversions.

LeadFabric, Telenet’s marketing consultants, knew Turtl was the answer to bridging the gap between content and buyer connection. On LeadFabric’s advice, Telenet turned to Turtl to make targeted communication faster, smarter, and scalable – and to muscle into this budding market.

 

Resource-heavy, insight-light content production

Telenet’s content operations were holding back growth.
Hands-on personalization
Personalized content ate up a lot of Telenet’s time and money. As their target segments grew, manual processes blocked them from scaling effectively.
Lack of actionable analytics
Traditional content formats fell short when it came to strategy-guiding, segmentation-refining data. As a result, market expansion and revenue rise were tall orders.
Foggy content performance

Telenet’s content machine lacked clarity on audience impact. Without obvious ROI indicators, it was tough to make optimization and budget decisions with full confidence.

Scaled content tailoring and revenue-driving data with Turtl

Turtl delivered exactly what Telenet needed: efficient tailored outreach, deeper interactions, sharper customer insights, and lower production costs.

Automated personalization at scale broke open a lucrative new market – and ramped up engagement, meetings, and revenue. 
With Turtl’s patented personalization engine, Telenet produces relevant, segment-specific content – at scale and with speed. Hyper-personalized assets feed unique buyer journeys with better sales outcomes. 

Integrating Marketo with Turtl turns content interactions into intent signals that help Telenet refine their segmentation strategy. Reaching the right prospects with the right messages boosts conversions, driving growth all while maximizing efficiency and ROI.

Detailed content analytics paint a crystal-clear picture of performance and revenue impact. Understanding what content resonates helps Telenet make informed improvements that amplify marketing outcomes.

Turtl makes content a pivotal growth lever for Telenet

Combining powerful content integrations, analytics, and formats helped Telenet achieve seriously impressive results. In one campaign alone, switching out traditional assets for Turtl Docs generated over 1400 leads – all in just over 2 months.

With Turtl under their belt, bounce rates plummeted, interactions soared, and customer acquisition strategies became razor-sharp. One thing was for certain: Telenet and LeadFabric had picked a winner.

[Awareness Nurture 2.0] E3

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"We were able to act in an agile way under unusual confinements, unlocking new revenue opportunities with content. Turtl was the machine that powered this."

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Kaat Wuyts

Head of Consulting EMEA, LeadFabric

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Telenet achieved an 88% conversion rate with Turtl. Book a demo and find out what Turtl can do for you.

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