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Frost & Sullivan 
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Frost & Sullivan achieves a 60% increase in global lead generation.

60%

more leads
Prospects paid attention to revamped content – resulting in 60% more leads, packing pipeline with even more sales opportunities.

54%

higher CTR
With better content, Frost & Sullivan boosted click-through rates by 54%. More eyes on content translate into more deals closed.

Solid proof

of content ROI
In-depth insights affirm content’s impact on revenue growth. And backed by data, budget conversations go much more smoothly.

How Frost & Sullivan scaled marketing impact

Frost & Sullivan needed a content shake-up. Traditional formats weren’t doing enough for brand, business intelligence, and bottom-line impact. Under pressure to innovate, their marketing team hunted for a new content tool. 

Kristina Menzefricke, their Marketing and Corporate Communications Director, found Turtl - and that’s when their story turned a new page.

Content challenges slowing progress

Frost & Sullivan faced some significant roadblocks to effective content.
Shallow audience insights
Sparse content metrics didn’t shine much light on audience engagement. And with limited lead knowledge, sales teams spent time qualifying poor-fit prospects unlikely to convert.
Untapped market potential
PDFs and PPTs did little to differentiate Frost & Sullivan. Potential customers weren’t paying enough attention, resulting in a slow-to-grow pipeline.
Unsteady performance indicators
Solid content impact indicators were lacking, resulting in the leadership team’s waning confidence. Without proof of performance, budget conversations were a battle.
The status quo wasn’t cutting it. Frost & Sullivan were ready for a content renaissance.

With Turtl, content proves it's value.

One small change - transitioning content production to Turtl - had big effects.

Refreshed formats magnetized their target audience, driving demand and giving sales teams much more to work with.

Content soon became Frost & Sullivan’s go-to lead gen lever.

Using Turtl’s analytics, they lifted the curtain on audience engagement. Individual-level insights help optimize their content strategy and budget - and pinpoint hot leads for the sales team to hone in on.

Turtl’s dynamic format stood out amongst the sea of static content. Better content experiences get more of the market’s attention, translating into through-the-roof demand.

With data behind them, Frost & Sullivan has concrete evidence of content’s role in influencing closed deals. Better impact visibility simplifies ROI conversations - and secures future investment in content.
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Revenue content has taken root across teams

Turtl made waves throughout Frost & Sullivan. As internal evangelists spread the word, more and more departments started using Turtl to bring in new business, build brand awareness, and cement their identity as innovators. From reports to thought leadership to newsletters, Frost & Sullivan now delivers content that makes audiences listen - and leads take action.
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See what Turtl can do

Frost & Sullivan achieved a 60% increase in global lead generation. Book a demo and find out what Turtl can do for you.

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