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Cisco x Turtl

Cisco ditches agencies for Turtl and saves
90% on content costs.

90%

cost savings
Cisco cut content costs by 90% with Turtl. In-house production means no more agency fees - and better content, faster.

7x

engagement
By ditching traditional formats, Cisco unlocked 7x engagement. And more engagement means more growth.

Days

to deliver
Polished, high-quality content is delivered in days, not weeks – significantly reducing time to revenue.

How Cisco ditched agencies to save 90% on content

Content production caused major headaches for Cisco. It cost too much, took too long, and created too many problems. Their agency-reliant process couldn’t keep up with growing pressure to scale their content. 

Cisco’s Senior Director of Global Marketing, Faith Wheller, knew something had to change. And when she found Turtl, it did.

 

A faulty content machine

Before Turtl, Cisco’s content production was seriously flawed.

Budget-draining agency costs
Outsourcing production to agencies resulted in eye-watering fees. Expensive design time ate up budget, limiting the amount of content Cisco could make.
Slow turnaround times
Stakeholders were frustrated by long wait times for critical content. And to make matters worse, content was outdated and inaccurate by the time it arrived.
Brand misinterpretation
Agencies had different takes on Cisco’s brand guidelines, leading to inconsistent interpretations. Their brand and identity were diluted by off-the-mark content.
The result?

Marketing fell flat, opportunities slipped through the net, and budgets were under fire.

It’s no surprise Cisco was on the hunt for a better solution.

Simplified, cost-efficient content production with Turtl

When Cisco tried Turtl in 2018, it didn’t just solve their challenges; it revolutionized how they created and delivered content. 

In-house content production eliminated the need for agencies, driving down costs and streamlining workflows. Simplified, cost-efficient content production became a reality for Cisco.

With Turtl’s brand guideline hardcoding, Cisco locked down brand consistency and quality. Every piece produced meets Cisco’s specifications - regardless of what department it comes from.  

Real-time editing and in-platform collaboration tools make content updates smooth and – best of all for Cisco - instant. Inaccuracies are a distant memory. 

They even unlocked in-depth content insights that informed optimizations and refined content strategy. Their new focused, data-backed content production restored confidence and yielded impressive ROI. 

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"Turtl became a revolution. We could go into the platform, make edits, save the edits, and we could share it with the other collaborators to get their perspective... It became more than just a content tool, it was a collaboration tool as well."

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Faith Wheller

Senior Director of Global Marketing, Cisco

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Turtl helps Cisco teams globally to make better content, faster

News of success traveled fast. What started as a trial with one team quickly went global. Within months, over 24 Cisco teams from San Jose to Beijing adopted Turtl. Now, it’s the go-to content tool for everything from partner updates to sales playbooks to internal comms - and the list keeps growing.

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"Turtl is a godsend for Marketing."

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Jeffrey Toh

Creative Design Manager, Cisco

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See what Turtl can do

Cisco saved 90% on content costs with Turtl. Book a demo and find out what Turtl can do for yours.

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550%

Increase in revenue

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

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