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Cisco x Turtl

Streamlining Cisco's content machine

90%

cost savings
Cisco cut content costs by 90% thanks to streamlined production. Design time stopped limiting how much content could be made.

7x

engagement
By ditching traditional formats, Cisco unlocked 7x engagement. And more engagement means more growth.

Days

to deliver
Polished, on-brand content is delivered in days rather than weeks, so campaigns launch while the message is still current.

How Cisco rebuilt content production

Content production was one of Cisco's biggest operational headaches. Every asset cost too much and took too long. As demand for content grew across regions and teams, the process couldn't scale with it.

Cisco's Senior Director of Global Marketing, Faith Wheller, knew something had to change. And when she found Turtl, it did.

 

A process that couldn't scale

Before Turtl, Cisco's content production struggled in several key areas

Cost of creation

Every asset needed a full design cycle before it could go anywhere, and that design time set the ceiling on how much the team could produce. More content meant more budget, every time.

Slow turnaround times
Stakeholders were frustrated by long wait times for critical content. And to make matters worse, content was outdated and inaccurate by the time it arrived.
Inconsistent brand
Guidelines were open to interpretation, so Cisco's brand identity drifted from asset to asset and region to region.
The result?

Campaigns launched late, opportunities slipped through the net, and the content budget came under scrutiny.

 

It’s no surprise Cisco was on the hunt for a better solution.

Simplified, cost-efficient content production with Turtl

When Cisco adopted Turtl in 2018, it didn’t just solve their challenges, it revolutionized how they created and delivered content.


Teams built content directly in the platform, removing the design cycle as a primary bottleneck. Production became self-service, eliminating unnecessary stages from the timeline.


With Turtl’s hardcoded brand guidelines, Cisco locked down consistency and quality. Every piece produced met Cisco’s exact specifications, regardless of which department created it.


Real-time editing and in-platform collaboration tools made content updates smooth and instant. Inaccuracies became a distant memory.


They even unlocked in-depth content insights that informed ongoing optimizations and refined their strategy. This focused, data-backed approach restored confidence and yielded impressive ROI.

 

 

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"Turtl became a revolution. We could go into the platform, make edits, save the edits, and we could share it with the other collaborators to get their perspective... It became more than just a content tool, it was a collaboration tool as well."

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Faith Wheller

Senior Director of Global Marketing, Cisco

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Turtl helps Cisco teams globally to make better content, faster

News of success traveled fast. What started as a trial with one team quickly went global. Within months, over 24 Cisco teams from San Jose to Beijing adopted Turtl. Now, it’s the go-to content tool for everything from partner updates to sales playbooks to internal comms - and the list keeps growing.

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"Turtl is a godsend for Marketing."

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Jeffrey Toh

Creative Design Manager, Cisco

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See what Turtl can do

Cisco rebuilt how content gets made and got 7x the engagement for a fraction of the cost. Book a demo and see what Turtl could do for you.

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Win rate on proposals

Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.

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550%

Increase in revenue

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

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