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8x8 x Turtl

8x8 closes $1M+ with intent-led personalization.

$1M+

pipeline closed
Personalized content at scale – matched to buyer-specific interests – helped 8x8 close more customers to seriously grow their revenue.

$5M+

pipeline influenced
Millions in pipeline, minimal resource lift, zero guesswork. First-party intent signals and automated content production made it a reality.

+100%

SQL → Closed Won conversion rate
Real-time content analytics pointed Sales to their hottest prospects. The result? Conversion rates doubled across 8x8’s pipeline.

8x8: driving millions in pipeline with personalized content

8x8’s partner program was ticking along nicely. Growth was steady, partners were happy. But never ones to settle for "good enough," they put themselves under the microscope and asked: How do we help partners sell smarter – and boost our bottom line? The answer lay in two areas: efficiency and effectiveness. 

Improving both called for a better content solution, one that made it easy to target the right prospects and access the right content at the right time – and at scale. By taking on Turtl, 8x8 hit these two birds with one stone.

A foggy content landscape

Lack of content intelligence limited 8x8’s channel effectiveness. Content felt generic. Engagement was unpredictable. And conversions? Inconsistent.
Missed revenue opportunities
Without trustworthy data or clear signals, partners chased the wrong prospects – wasting time, overlooking in-market leads, and dragging down sales efficiency and conversions.
Mass-market outreach
Disconnected from leads’ interests, needs, or buying stage, cookie-cutter PDFs struggled to make an impact, slowed sales cycles, and hindered partner performance.
Murky performance insights
Marketing lacked a feedback loop. Without visibility into performance, they had difficulty optimizing content and supporting partners as strategically as possible.
The result?
A content process in need of some love, a tough-to-scale partner program, and channel activity with strong foundations but room for even greater revenue impact. 8x8 needed a smarter way forward.

Souped-up partner performance with intent-fueled personalization

Thanks to deep insights and automated content production, 8x8 empowers partners to send the right content to the right people at the right time.

With Turtl, 8x8 introduced a scalable personalization strategy that’s fueled by intent data and backed by analytics. And the payoff has been monumental.

Now, content is timely, targeted, and trackable. Partners understand leads’ specific interests, helping them have better-quality conversations. And 8x8 can measure content’s commercial impact with precision.

 8x8 unlocks hyper-personalized content, deeper interactions, and sharper customer insights with Turtl’s patented personalization engine – all with lower production costs.

Intent signals from content help partners easily pinpoint their warmest opportunities. And with eyes on their most engaged prospects, partners allocate resources where it matters most – leading to better efficiency and funnel outcomes. 

Automated batch personalization and intent data make it possible for 8x8 to create 100s of deeply tailored documents at once. Relevant content for each prospect ramps up engagement, pipeline, and revenue.

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"We've demonstrated that by hyper-personalizing content at scale, we can increase conversion rates by 100% and drive significant revenue growth through a truly scalable program. With engagement data, we empower our partners to focus on the most promising opportunities, while ensuring that our audiences consistently access only the most relevant content – something we all deeply value."

Dan Streeter

Daniel Streeter

Global Channel Marketing Manager, 8x8

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Partner and pipeline growth that shows no signs of slowing

With Turtl, 8x8’s partner enablement has evolved to another level. Deep personalization and intent-driven targeting now sit at the heart of the channel strategy. And with a direct line from content to conversion, 8x8 is scaling this approach across more partners – making revenue content a reliable driver of pipeline growth.

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"Working with Turtl has been transformative for us. We've significantly reduced content production costs, all while scaling the volume of content we need to service the partner network's TAM. We've even seen our time to production drop from half a day to just one minute. The insights we get from Turtl Docs, especially around website traffic, are crucial for demonstrating journey continuation effectiveness. We've also experienced an incredible jump in email clickthrough rates, from 8% to 25%, which is a strong indicator of intent that we can now share with our partners."

Dan Streeter

Daniel Streeter

Global Channel Marketing Manager, 8x8

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See what Turtl can do

8x8 closed $1M+ with intent-led personalization. Book a demo and find out what Turtl can do for you.

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85%

Win rate on proposals

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550%

Increase in revenue

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

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