What’s the 'Revenue Gap' and how does Turtl close it?

The Revenue Gap is the disconnect between marketing activity and measurable commercial impact. Turtl closes this gap by: Connecting first-party intent data directly to CRM and opportunity records. Enabling AI-powered personalization at scale for 1:1, 1:few, and 1:many content. Providing real-time analytics that attribute engagement directly to pipeline and revenue. Equipping marketing, sales, and customer teams with shared, actionable visibility. In short, Turtl turns content from a cost centre into a revenue-generating asset.

Marketers at B2B enterprise and mid-market companies, including demand gen teams, ABM leads, content marketers, marketing ops and sales enablement, use Turtl to create content that moves beyond awareness toward pipeline and closed-won revenue.

Why choose Turtl over traditional content platforms?

Turtl delivers measurable pipeline impact that PDFs and static formats can’t match: Built on psychological principles that improve reader engagement and retention. Patented personalization at scale for 1:1 or 1:few content. Analytics that tie engagement directly to revenue metrics, not vanity views. Proven enterprise-grade integrations and governance. Demonstrated 90% more engagement (Lumen Research) than PDFs.

What customer support and resources does Turtl offer for onboarding and ongoing optimization?

Turtl provides end-to-end support and success resources to ensure every customer realizes measurable ROI quickly: Dedicated CSM: Available on Growth and Enterprise plans to guide onboarding, integration, and strategy alignment. Structured onboarding program: Includes technical setup, content training, and first-campaign optimization. Hatch AI: Provides built-in guidance and data-driven recommendations in the editor and analytics dashboard to optimize content for maximum revenue impact. Performance reviews: Quarterly business reviews link engagement metrics to pipeline and revenue outcomes. Global support: 24/5 technical support and an online help centre. Community and success resources: Access to customer webinars, playbooks, and peer benchmarks across industries.

About us - learn more about Turtl

The Turtl story

Turtl began as an idea and a few lines of code conceived by founders Nick Mason and Mark Sallows. It all started when they were working on a project at the University of Oxford. During this time, Mark and Nick learnt about the many different psychological principles underpinning how we receive, process and store information.

These learnings raised questions about the way many businesses and thought leaders present their ideas and messages. So much content still goes against the core principles of how we absorb and remember information to the detriment of how audiences engage with it.

What's in a name?

Traditional content often keeps your audience on the surface, encouraging them to skim and surf rather than truly engage. The name Turtl is inspired by the leatherback sea turtle, which dives nearly a mile deep, not just to find its current meal, but to learn where its next meal will come from. This profound, deliberate action is about gaining future insight, not fleeting consumption. Turtl helps you understand which ABM & GTM content drives the most pipeline and revenue - and helps you create more of it.

Who we are

Turtl is the AI-first Revenue Content Platform for B2B marketing leaders accountable for pipeline and revenue from their highest-value accounts.

Our agents create, personalize, and optimize ABM content at 1:1 scale, so your team directs strategy while execution runs itself.
We're trusted by global enterprise marketing teams at Cisco, Veeva, Informa, Northern Trust, and hundreds more.

Why it matters

Most ABM programs still run on manual content production, scattered intent data, and engagement metrics that never connect to pipeline. Marketing teams produce more, spend more, and still can't draw a clear line from their work to closed revenue.

Turtl closes that gap. Agents handle production, personalization, signal monitoring, and optimization, so your team's time goes to the strategy, relationships, and decisions only people can make.

What we do

Build interactive ABM content at speed and scale: reports, proposals, brochures, and campaign assets, without design bottlenecks or IT dependencies.

Turtl editor

Frequently asked questions

A Revenue Content Platform is software that enables marketing teams to create interactive, personalized content experiences and measure how those experiences drive pipeline and revenue. Turtl is the first platform built specifically for this purpose.