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Turtl + tmp

Brand to demand. End-to-end.

 

tmp is a global B2B marketing agency built on performance, and measured on the revenue that performance produces.

Performance depends on measurement, and measurement runs out at the content. Engagement data stops at the click, so the asset that moved the deal never shows up in the numbers.

The Turtl + tmp partnership extends measurement into the content layer. Every asset is personalized by account. Every read is attributable to pipeline.

Explore the partnership in full

About tmp

tmp is a global B2B marketing agency, ranked a Top 10 US B2B agency and a Top 5 specialist in both Brand and Demand Generation in B2B Marketing's 2026 US agencies benchmark.

Their work spans four propositions:

  1. Brand to Demand
  2. ABM
  3. Partner Marketing
  4. Media Transformation

 

All supported by strategy, creative, data and analytics, digital experience, sales activation, media operations and AI consulting. tmp.ROI connects media investment to business outcomes.

 

Clients include AWS, Microsoft, ServiceNow, Palo Alto Networks, Verizon, Thomson Reuters, T-Mobile and Virgin Media O2 Business.

About Turtl

Turtl is the Revenue Content Platform that empowers marketers to create, personalize, and measure content that drives pipeline and revenue.

 

Built on a patented Personalization Engine and powered by AI, Turtl connects engagement data directly to CRM systems, turning every interaction into a revenue signal.

Why Turtl is partnered with tmp

Coherence is what tmp builds. Performance is what it's for. Both companies are measured the same way, on the revenue the work returns, and both have spent years closing the distance between marketing activity and commercial proof.

Content is the last stretch of that distance. tmp.ROI connects media investment to business outcomes. Turtl supplies the piece between the click and the closed deal: which sections were read, by which member of the buying group, and what happened next. tmp proves the performance of the program. Turtl proves the performance of the content inside it.

 

How Turtl + tmp support marketing teams

Every asset becomes a measurable unit

One master asset generates thousands of personalized versions by account, industry, role, or buying stage. Each one reports its own performance, so content moves from a cost line to a measurable input.

Performance tracked by contact, not by account

Turtl captures engagement at the individual level. The buying group becomes a list of named people with read histories, showing who is progressing and what moved them.

tmp.ROI extended past the click

Turtl connects post-click content engagement to CRM and pipeline records, supplying the first-party signal between an ad click and closed revenue.

Where Turtl fits across tmp's service model

A full walkthrough covers Brand to Demand, ABM, Partner Marketing, Sales Activation and Media Transformation, with use cases and what joint clients get.
tmp JVP Doc
See how the partnership works

Bring your content into the revenue era with Turtl + tmp

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85%

Win rate on proposals

Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.

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550%

Increase in revenue

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

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