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Turtl + Inverta

Clear marketing strategy, executed brilliantly.

 

Inverta is the original ABM shop, a B2B go-to-market consultancy that builds the strategy and executes it end to end.

Partner programs are where content goes to disappear. The vendor invests in a library, uploads it to a portal, and loses sight of it. Some partners use it verbatim and land generic. Some rebuild it off-brand. The vendor sees a download count and stops there.

The Turtl + Inverta partnership closes that gap, giving partner teams content partners will use and visibility on what it does once they do.
Get the partner content playbook

About Inverta

Inverta is a B2B go-to-market and content strategy consultancy specializing in partner programs and complex sales motions, and a Demandbase Premier Partner.

Their services span ABM, demand, creative, digital, marketing operations, AI and planning. Co-founder Kathy Macchi's Demand Continuum framework maps every revenue motion from inbound through to 1:1 ABM, with partnerships treated as a revenue source in their own right. Their nearbound practice goes further, targeting partners' customers directly. Clients include Procore, Sysdig and Actian.

 

About Turtl

Turtl is the Revenue Content Platform that empowers marketers to create, personalize, and measure content that drives pipeline and revenue.

 

Built on a patented personalization engine and powered by AI, Turtl connects engagement data directly to CRM systems, turning every interaction into a revenue signal.

Why Turtl is partnered with Inverta

Inverta's Shelly Kulesza puts the problem plainly. Partner marketing sits around position twenty on most marketing to-do lists, she writes, "not because it doesn't matter. Because nobody can prove that it does." Her next line is the one Turtl answers: "A logo swap is not personalization."

Together we replace the portal model. Inverta designs the partner journey and the content architecture behind it. Turtl makes each asset something a partner can genuinely adapt inside vendor guardrails, and something the vendor can measure at contact level once it reaches the market.

 

 

How Turtl + Inverta support partner marketing teams

Build the content architecture partners will use

Inverta defines the partner journey and the master content set. Turtl builds it as living documents structured for personalization, rather than locked files structured for download.

Let partners personalize inside the guardrails

The vendor sets what changes and what stays fixed. Partners add their name, their market and their vertical proof points through a guided editor that keeps every version on brand.

Roll engagement data back up to the vendor
Every partner link is tracked. Vendors see which partners are activating, which assets are working, and which content correlates with deal progression.

Watch the webinar

On why most partner marketing programs can't prove pipeline (and how to fix it)

 

 

See how to close the partner content chasm

Our joint perspective covers why partner content stalls, what a better model looks like, and how the two of us build it.
Inverta JVP
Get the playbook

Bring your content into the revenue era with Turtl + Inverta

Talk to the team
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More about Turtl

Close the revenue gap
Get the report

85%

Win rate on proposals

Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.

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ABM 2030 playbook
Ready for what's ahead?

550%

Increase in revenue

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

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