Webinar: Optimizing the MQL

How to use engagement data to empower lead scoring

One hour, 4th October at 3:00PM BST/ 10:00AM ET

Registrants will receive the recording on-demand + get access to our comprehensive ‘MQL and nurturing in 2023’ guide.

Marketers, is the MQL dead?

We don’t think so👇

Join this webinar to learn:

  • Lead scoring models at different levels of maturity
  • Why companies struggle to score leads accurately
  • The scoring opportunities that interactive content creates
  • The mechanics of building engagement scoring and automation in your CRM
  • How to build nurture streams that resonate and generate high-intent MQLs
  • How Turtl increased their MQLs by 64% and doubled SQLs quarter-on-quarter
  • What we learned in the process and what pitfalls to avoid
  • The future opportunities with AI
Your speakers

Your speakers

Chris boasts seven years of experience working in performance marketing, growth hacking, and revenue operations. He consulted at a global agency, building demand engines for SaaS companies, focusing on commercial objectives.

Jenny specializes in all things marketing operations. At Turtl, she is responsible for running an effective marketing operating framework covering strategic alignment across various pieces of our MarTech Stack – Turtl being one of the main drivers.