Join this webinar to learn:
- Lead scoring models at different levels of maturity
- Why companies struggle to score leads accurately
- The scoring opportunities that interactive content creates
- The mechanics of building engagement scoring and automation in your CRM
- How to build nurture streams that resonate and generate high-intent MQLs
- How Turtl increased their MQLs by 64% and doubled SQLs quarter-on-quarter
- What we learned in the process and what pitfalls to avoid
- The future opportunities with AI