1st July 2020
Estimated reading time
8 minutes
Progressive marketers must recognize that effective target marketing hinges on a deeper understanding of culture than they’re currently equipped for. As brands move into new…
24th June 2020
Estimated reading time
4 minutes
At Nudgestock 2020, the leading event for cognitive marketing, the topic of “sludge” was discussed by Dilip Soman, Founder of Behavioral Economics at the Rotman…
12th June 2020
Estimated reading time
5 minutes
Ah, personalization. Has a drum ever been beaten so often? Everyone knows content personalization is what the people want, but are we doing enough with…
