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The attention span myth and why it’s problematic for marketers

25th February 2021

The attention span myth and why it’s problematic for marketers

Estimated reading time
5 minutes

There’s a lot of conflicting information out there about attention spans. The New York Times, Time magazine, and USA today have all reported that a…

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5 sales psychology lessons backed by research

28th January 2021

5 sales psychology lessons backed by research

Estimated reading time
7 minutes

Did you know that only 3 percent of people trust sales reps? The only professions considered less trustworthy are politicians and lobbyists. This highlights the…

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6 barriers to great B2B content (and how to smash them)

19th January 2021

6 barriers to great B2B content (and how to smash them)

Estimated reading time
11 minutes

After research by Radix Communications found that 68 percent of B2B marketers are not proud of their content, Karla Rivershaw, Head of Marketing at Turtl,…

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Turtl