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What is status quo bias and how can your sales narrative overcome it

29th September 2020

What is status quo bias and how can your sales narrative overcome it

Estimated reading time
3 minutes

Winning new business is a complicated task. There are at least six questions your prospects will want convincing answers to (find more on those here). But…

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Lessons from Formula 1: How to create an unstoppable sales and marketing team

22nd September 2020

Lessons from Formula 1: How to create an unstoppable sales and marketing team

Estimated reading time
4 minutes

Sarah L. Parker, a startup and business growth specialist, shares key lessons from Formula 1 on communication and teamwork that should underpin your sales enablement…

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Lumen compares Turtl’s format to the PDF

21st September 2020

Lumen compares Turtl’s format to the PDF

Estimated reading time
2 minutes

Lumen Research proves Turtl’s content format is 73% more engaging than the PDF Turtl recently commissioned Lumen Research to conduct an experiment on the effectiveness of…

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Turtl