In psychology, mind reading is the ability to intuit the thoughts and feelings of others by reading cues. For marketers, mind reading is using data to create content that resonates with customers and buyers.
Your data expertise can be the difference between lackluster content that falls flat and persuasive content that drives revenue.
And while collecting data is easy, connecting the dots and using the insights is not. The biggest obstacles to useful data come from disconnected delivery and processes.
But for those who navigate the tangle and bring data insight to their teams, the upside is high—identifying new opportunities, delivering buyer insight, and linking content to business objectives.
In this webinar, you’ll learn: