A great buyer journey skillfully asks and answers a series of questions, all while building a personal relationship. This journey is increasingly digital, giving marketing and sales teams a huge opportunity to connect with buyers and customers at scale.
But many marketing and sales teams, especially in B2B, are held back by legacy processes and impersonal digital touchpoints.
Join Mark Kilens, VP of Content and Community at Drift, and Nick Mason, CEO and Founder at Turtl, for a 60-minute masterclass in the latest trends and tactics.
You’ll take away:
Mark and Nick will share their expertise and answer your questions on how to use content and conversations to scale personalized interactions for an engaging buyer journey.