The case for change: Why law firms need a fresh approach to maximize the value of their content

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Legal firms are going through an unprecedented change in recent times. The 2008 financial crisis forced law firms to rethink their operational models and look deeper for efficiency gains, while their clients squeezed further on price.

Additionally, firms need to find new ways to engage with prospects in a highly competitive market. While the focus has been on delivering efficiencies to the legal process, the most successful law firms leave no stone untouched, including their business and marketing capabilities.

Join Andrew Frater, Turtl’s very own content marketing consultant, for a fascinating look at our exclusive report, The Case For Change. In this report, Turtl and The Lawyer surveyed marketers at the top 200 leading law firms to uncover the barriers and enablers for marketing success.

Andrew will be joined by Barney O’Kelly, Founder of Hagen Communications and former Global Head of Communication at Freshfields, who will be discussing the report and offering his own valued insight into the findings.

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Your speakers

Barney O’Kelly
Founder and Managing Director
Hagen Communications

Andrew Frater
Content Marketing Consultant