Personalization is to ABM as a dog is to a Zoom call. We love to see it and it just makes everything better.
Personalization done well can be a huge asset to ABM teams, particularly as we can’t rely on in-person events and meetings right now. Whether the goal is to grow revenues, drive spend efficiency, or reduce customer acquisition cost and churn, ABMers today really can’t afford not to get personal.
The problem? Applying personalization in a meaningful way has been challenging for a variety of reasons – getting the right resources, herding the cats (er, cross-functional collaboration), scaling effectively, and proving ROI.
Join ABM leaders at Hitachi Vantara, Strategic IC, and Turtl for a webinar covering the challenges and benefits of personalization for account-based marketing.