When it comes to creating and sharing content, organizations in the professional services industry have their work cut out for them.
Producing informative and relevant content to engage your target audience can be a challenge. Professional services firms often have highly specialized knowledge and deal with complex subject matters that can be difficult to communicate in an accessible and engaging way.
With new technologies, regulations, and best practices emerging all the time, the professional services industry is constantly evolving. Though challenging, staying up-to-date and creating content that reflects these changes is critical to influencing the perception of both prospects and customers.
Measuring the ROI and value of your content can be a challenge, particularly in static or legacy document formats, such as PDF. Many professional services firms rely on vanity metrics, such as clicks and downloads, to assess how content is performing because actionable data is not readily available.
Professional services sales cycles can be longer and more complex than those in other industries, often involving several stages of evaluation and several decision-makers before a purchase decision is made. This can make it harder to create content that resonates with prospects at each stage of the buying journey.
Far removed from long-scroll experiences, Turtl Docs afford readers autonomy over how they explore your content and support a variety of layouts and visuals to break down complicated subject matters.
Take it a step further and include interactive features to present information in new ways, deepen engagement, and support your audience’s understanding.
Get ahead of the competition by empowering your internal teams to promptly deliver content. Use Turtl’s drag-and-drop editor, brand themes, and library of templates to quickly and easily create on-brand, designer-quality digital documents.
Or, simply edit and update your existing Turtl Docs in real-time to keep your content accurate and compliant.
Gain a complete picture of document performance and demonstrate the impact of content efforts with Turtl’s detailed reader analytics.
See who is reading your content and for how long, uncover topics of interest and popular features, and even identify weaker sections within your digital documents to improve content performance and better connect with your audience.
Integrate Turtl with your existing tech stack to centralize reader insights, automate segmentation, prioritize your follow-up efforts, and create highly personalized campaigns.
Serve prospects and clients the content and topics they’re most interested in to build better relationships, keep them engaged at every stage of their journey, and improve their experience of your brand.
Create interactive digital documents that stand out and make a lasting impression
Convert one of your PDFs to a Turtl Doc for free now and see what Turtl can do!
Upload your PDFDon’t just take our word for it! Check out these case studies to discover how Turtl has solved the business challenges of these customers:
How business consulting firm, Frost & Sullivan, used Turtl to prove content's influence on the bottom line to internal stakeholders
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How Kantar's Worldpanel Division used Turtl to convert 1 in 3 readers into leads and uncover critical content insights
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How Leading Edge Forum's shift from print to digital reshaped the reader experience and uncovered hidden audience insights
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Turtl’s versatile format is ideal for use cases across business functions, from whitepapers, proposals, and reports, through to newsletters, handbooks, and QBR documentation.
MarketingDrive higher engagement and more leads through premium interactive content created in-house, and take a data-driven approach to your content, campaign and ABM strategies.
Track how stakeholders read your proposals, simplify the production of sales collateral and create centralized, live-updated sales playbooks for reps and partners.
Improve staff engagement with dynamic handbooks, newsletters, and magazines, and see which employees are most (and least) engaged with your company’s culture and success.
Make your company’s vacancies stand out to attract top talent, nurture candidate enthusiasm and monitor engagement during notice periods to spot potential drop outs.
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