Clear and actionable insight

Prove and improve the value of your content using audience intelligence and behaviour insight captured in Turtl's custom analytics dashboard

Generate leads

Generate leads

Use hard and soft gates at any stage in your stories to capture leads and track their individual interests and preferences.

Demonstrate and enhance ROI

Demonstrate and enhance ROI

Go beyond click rates and downloads; use Turtl’s story and chapter analytics to prove what exactly is being read, by who and for how long.

Know what your audience wants

Know what your audience wants

Nurture leads by applying the insight from chapter engagement to determine what content to create next and who to send it to.

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Turtl allowed for unprecedented campaign optimisation and efficiency. Real time analytics and edit features allowed The Economist to encourage specific user actions with ease

Jack Lahart
Content specialist

Data-driven insights are at the heart of Ebiquity’s business. Turtl enables teams to deliver engaging, user-focused marketing - aiding better understanding of reader behaviour

Bill Shephard
International Brand Manager

Content intelligence software to fuel continual improvement

Meaningful metrics
Move beyond vanity metrics and start seeing how readers are really consuming your content.

Individual reader analytics
Integrate with your CRM system to see how individual readers have consumed your content.

Analytics to your inbox
Keep tabs on performance with regular analytics overviews sent straight to your inbox.

Real-time optimisation
Turtl’s analytics are delivered in real time so you can tweak live content to get the best results.

Page-level insights
See how each page of content performed, from dwell times to conversion rates to interactions.

Easy data export
Download raw analytics data in Excel format to build custom reports with ease.

Flexible filtering
Filter data by source, device type, utm tags, location and more to get exactly the insights you need.

Data integrations
Send analytics event to your central data store to track performance alongside your other marketing activities.

Interaction reports
Learn which infographics, videos, images and audio clips are driving engagement and which are being ignored.

Start delivering more value

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