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9 Essential metrics to measure ABM success

20th September 2023

9 Essential metrics to measure ABM success

Estimated reading time
5 minutes

Account-Based Marketing (ABM) has become an essential strategy for B2B marketers looking to target high-value accounts and drive revenue growth. While implementing an ABM strategy…

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How SaaS businesses can up their ABM game

18th September 2023

How SaaS businesses can up their ABM game

Estimated reading time
14 minutes

Account-based marketing (ABM) is a term being thrown around a lot these days, and for good reason. Marketing and sales professionals identify their perfect match…

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How ABM data refines your ideal customer profile (with free ICP templates)

14th September 2023

How ABM data refines your ideal customer profile (with free ICP templates)

Estimated reading time
4 minutes

In today’s hyper-competitive business landscape, where customer-centric strategies reign supreme, two essential acronyms have taken center stage: ICP and ABM. Mastering the concepts of an…

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