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Attention marketing, the attention span myth and what it all means for marketers

25th January 2023

Attention marketing, the attention span myth and what it all means for marketers

Estimated reading time
6 minutes

With many conflicting reports about people’s attention spans being equivalent to that of a goldfish, it’s easy to feel uncertain about what direction to take…

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5 best B2B marketing campaign ideas of all time

10th January 2023

5 best B2B marketing campaign ideas of all time

Estimated reading time
7 minutes

Great marketing campaign ideas are rare. Great B2B marketing campaigns are even rarer. So what are the elements that make our favorite marketing ideas stand…

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Metrics for success worth measuring in content marketing

21st December 2022

Metrics for success worth measuring in content marketing

Estimated reading time
4 minutes

In modern B2B marketing, content creation and performance tracking can no longer be viewed separately. Instead, measurement against key metrics should inform how you produce…

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