A lesson a day for 4 weeks
Do you ever feel like your content is being ignored by your sales team? You might be onto something. According to the American Marketing Association, 90% of content is never used by sales. The vast majority of materials created for the sales cycle are just not aligned with what’s really going on at the front lines. This holds back sales conversations, frustrates buyers, and has you aiming at the wrong target.
The good news? Shifting to zero-waste sales enablement is easier than you think. In fact, we reckon you can learn how to do it in just 4 weeks of daily emails, including how to:
- Rethink sales enablement from the buyer’s perspective
- Map your content to the 11-stage buyer journey
- Personalize sales content at speed and scale
- Turn behavioral data into actionable sales insight
