4 weeks to zero-waste sales content

Be your sales team's hero with this email-based course

A lesson a day for 4 weeks

Do you ever feel like your content is being ignored by your sales team? You might be onto something. According to the American Marketing Association, 90% of content is never used by sales. The vast majority of materials created for the sales cycle are just not aligned with what’s really going on at the front lines. This holds back sales conversations, frustrates buyers, and has you aiming at the wrong target.

The good news? Shifting to zero-waste sales enablement is easier than you think. In fact, we reckon you can learn how to do it in just 4 weeks of daily emails, including how to:

  • Rethink sales enablement from the buyer’s perspective
  • Map your content to the 11-stage buyer journey
  • Personalize sales content at speed and scale
  • Turn behavioral data into actionable sales insight
What does this course cover?

What does this course cover?

Every day for four weeks (except weekends!), you’ll receive bite-sized lessons straight to your inbox that will help turn your sales enablement into a lean, mean, deal-closing machine.

You’ll learn how to fight content waste at every stage of your workflows. From incorporating buyer psychology into your content strategy to empowering your sales team with personalization to interpreting performance metrics to do it all even better next time around.

We’ll even supply you with a collection of handy templates so you can apply your ideas right away.

 

What to expect each week

Week 1

Rethinking sales enablement from the buyer’s perspective

Dive into the psychology of the modern buyer and learn how to empathetically predict the questions they want your sales content to answer.

Week 2

Mapping your content to the 11-stage buyer journey

Learn how to map out an effective 11-stage buyer journey so you know exactly what content you need, what you don’t, and how to fill in the gaps.

Week 3

Personalizing sales content at speed and scale

Learn when and how to apply personalization. Improve performance by perfectly catering to each buyer and reduce content waste by increasing sales team uptake.

Week 4

Using behavioral and performance data

Understand how you can collect and analyze your data to cut out everything you don’t need and gain and surface valuable insights from your top performing content.

Want more insight right now?

Check out the latest on sales psychology and effectiveness from our blog

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9th June 2021

5 things to keep in mind if you want to create stand-out sales content

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Djamel Toubrinet, Head of Sales Enablement at Cegid, Gareth Meredith, Manager EMEA, Bid & Proposal Team at 8×8 and Karla Rivershaw, Head of Marketing at…

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Why we need to redefine personalization in digital sales cycles

29th April 2021

Why we need to redefine personalization in digital sales cycles

Estimated reading time
4 minutes

Personalization has come a long way since the days when embedding names in email subject lines seemed like the cutting edge of technology. According to…

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5 sales psychology lessons backed by research

28th January 2021

5 sales psychology lessons backed by research

Estimated reading time
7 minutes

Did you know that only 3 percent of people trust sales reps? The only professions considered less trustworthy are politicians and lobbyists. This highlights the…

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