You’ll get daily insights from planning your content to reporting on its impact, with a healthy sprinkling of cognitive marketing tips that you can apply right away, including how to:
1. You’re a forward-thinking marketer with a growth mindset, and you care about creating content that gets read, not just published.
2. You are interested in psychology and cognition, and how marketers can be smart about using the way our brains work to connect and share ideas with impact.
3. You are constantly looking for new ideas to improve your content, from planning to writing and design, and use content data to generate useful insights. Ultimately, you want to prove the value of marketing content to the rest of your business.
Learn how to apply psychology to idea generation, establish agile processes, pick the right format and align with your audience.
Understand the reading brain in action, why emotions matter, and how to use psychology to improve your writing and headlines.
Learn how to use white space effectively, apply patterns to persuade, and include the right elements to turn your content into a two way connection.
From campaigns and lead generation to leveraging behavioral psychology, get tips to maximize the reach and impact of your content.
Learn which metrics really matter and how to use them to optimize your content, find the gaps, and plan for what is next.
Learn to tell a compelling story with content data and impress sales, finance, and the rest of the company with the right insight.
Check out the latest on content and congitive marketing from our blog
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