Thoughts, ideas and inspiration

Our team regularly explore ways in which content creators can drive more value from their communications and write about them in Stories of their own. Explore them below.

How the reading brain works

Learn more about how we read and what content creators can do to produce content optimised for the reading brain.

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An underrated approach to layout

Learn how to leverage white space in your content design to improve reader experience

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Time to shrug off the print legacy

Time to shrug off the print legacy

How the marketing mindsets of yesteryear are blocking agility today and what you can do about it

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The psychology of personalisation

The psychology of personalisation

Explore why personalisation is effective and how to avoid making your customers run for the hills when doing it

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Emotions in B2B decision-making

The idea that B2B decisions are made rationally, based on business value, is a myth. It's in reality a highly emotional affair.

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PDF needs to go

Are you still creating PDFs for online reading? It's the floppy disk of digital content formats. Time for it to die.

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Are you playing by the rules?

Find out how to create content that keeps your readers engaged and delivers results. 10 essential rules to lift your content marketing

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An intro to content psychology

Discover what goes on in your readers' brains and how to make sure your content marketing gets the engagement it deserves

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