Faced with new demands brought on by the rise in legal technology solutions and an increasingly competitive market, law firm marketing teams are under pressure to increase engagement, inspire loyalty, and drive demonstrable business value.
The most successful law firms are developing forward-thinking solutions to these challenges in all areas of the business.
Turtl, in conjunction with the Lawyer, surveyed business development and marketing professionals at leading law firms to understand key pain points and success factors.
The research reveals the current state of law firm marketing, and how your marketing team can deliver measurable value for your firm by increasing productivity and saving time, improving partner engagement in thought leadership, and differentiating your marketing content from your competitors.
rank client engagement with marketing content as average or low
Over ½ say key concern is capturing new clients and contacts with marketing materials
Over ⅓ unsure whether marketing is reaching the right audience
struggle to maintain consistent brand identity
said conveying value of content to partners is a top challenge when obtaining funding
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