The Case for Change

New research uncovers issues impacting competitive advantage of law firm marketing and thought leadership

Law firm marketing teams need a fresh content approach to drive and demonstrate value

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Legal marketers have experienced huge changes in recent years.

Faced with new demands brought on by the rise in legal technology solutions and an increasingly competitive market, law firm marketing teams are under pressure to increase engagement, inspire loyalty, and drive demonstrable business value.

The most successful law firms are developing forward-thinking solutions to these challenges in all areas of the business.

Turtl, in conjunction with the Lawyer, surveyed business development and marketing professionals at leading law firms to understand key pain points and success factors.

The research reveals the current state of law firm marketing, and how your marketing team can deliver measurable value for your firm by increasing productivity and saving time, improving partner engagement in thought leadership, and differentiating your marketing content from your competitors.

The report uncovers:

  • Content production inefficiencies in law firms
  • Why current delivery modes are stuck in 1991 (Hint: The year the PDF was invented)
  • Disconnect between quality of content and engagement of clients
  • Reasons for low partner engagement and investment in marketing activities
  • Challenges to delivering valuable client insights
  • Best practice strategies to increase partner engagement and gain competitive advantage
  • New ideas to refresh content strategy beyond traditional methods

85%

rank client engagement with marketing content as average or low

50%

Over ½ say key concern is capturing new clients and contacts with marketing materials

33%

Over ⅓ unsure whether marketing is reaching the right audience

45%

struggle to maintain consistent brand identity

81%

said conveying value of content to partners is a top challenge when obtaining funding

About Turtl

Bring your content to life with the end-to-end software for creating superior digital content experiences. Read, create, publish, and measure, without the need for design or coding skills.

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