As marketers, we know our work is essential to company success.
But there is a disconnect.
A recent study by Forrester Consulting on behalf of Turtl revealed that marketing at B2B firms is not always seen as a core driver of business.
Most marketers struggle to pull useful insight from content. In fact, there is one key stage of the buyer journey which marketing simply isn’t delivering value right now and this is proving extremely problematic for marketing’s reputation.
And while marketing leaders are confident to say that marketing is critical for business growth, other functions in the company are less convinced.
In this webinar, we’ll talk with two leading ABM experts to explore the importance of marketing insight in the buyer journey, how to gain much more, and the perceived versus actual clout that marketing currently has within its organization.
Join Dorothea Gosling, Director, Marketing Programs, Pursuits & ABM at DXC, Kate Owen, Director of Industry and Key Account Marketing at Capita, and our Head of Marketing Karla Rivershaw for this fascinating discussion.
By the end of this webinar you will take away practical examples of strategies to ensure your 2020 marketing plans will drive (and prove!) business growth:
Based on research which highlights strategies to boost marketing’s profile and accelerate business successGet the Study Now
of B2B firms struggle with generating insights from marketing-created content and experiences
of companies lose feedback and insights during content delivery
Sales departments are 21% less likely than marketers to say that marketing is a key driver of business growth
of companies which have implemented interactive content marketing have seen improved lead generation
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