How to drive greater value and insight from your content to prove marketing value & close more deals
As marketers, we know our work is essential to company success.
But there is a disconnect.
A recent study by Forrester Consulting on behalf of Turtl revealed that marketing at B2B firms is not always seen as a core driver of business.
Most marketers struggle to pull useful insight from content. In fact, there is one key stage of the buyer journey which marketing simply isn’t delivering value right now and this is proving extremely problematic for marketing’s reputation.
And while marketing leaders are confident to say that marketing is critical for business growth, other functions in the company are less convinced.
In this webinar, we’ll talk with two leading ABM experts to explore the importance of marketing insight in the buyer journey, how to gain much more, and the perceived versus actual clout that marketing currently has within its organization.
Join Dorothea Gosling, Director, Marketing Programs, Pursuits & ABM at DXC, Kate Owen, Director of Industry and Key Account Marketing at Capita, and our Head of Marketing Karla Rivershaw for this fascinating discussion.
By the end of this webinar you will take away practical examples of strategies to ensure your 2020 marketing plans will drive (and prove!) business growth:
- Key statistics that you need to know about marketing’s position and value within B2B organizations and how to use them to drive change
- The factors impacting the value of marketing content
- Why tracking the wrong data can be bad for a marketer’s reputation (we’re all guilty!)
- The content insight that sales teams really need, and how to deliver it
