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The psychology of personalisation

7th November 2018

The psychology of personalisation

The sheer volume of technology available to marketers is staggering and so easy for we marketers to lose ourselves in. With automation and connected data…

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A beginner’s guide to measuring content performance

16th October 2018

A beginner’s guide to measuring content …

In this guide, we take you through how to measure content performance, from setting objectives and identifying key metrics to scoring content. Ever posted something…

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Content psychology 101

23rd August 2018

Content psychology 101

What goes on in our readers’ heads? Discover what happens when we read and how to use interactive content experiences to drastically improve the performance…

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B2B Marketing Ignite 2018

17th July 2018

B2B Marketing Ignite 2018

The votes are in! Did you join the 1,200 B2B marketers who attended B2B Marketing Ignite on July 10th? As the leading European B2B marketing…

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Is your content reaching your audience?

6th June 2018

Is your content reaching your audience?

In 1932, Frank C. Mars, the creator of the Milky Way chocolate bar, gave his son $50,000 to travel to the UK and start his…

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Two speed storytelling: Content fast or content slow?

21st May 2018

Two speed storytelling: Content fast or …

When did you last read something that inspired or engaged you? Now ask yourself, was it a piece of slow journalism or one of today’s…

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