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B2B Marketing Ignite 2018

17th July 2018

B2B Marketing Ignite 2018

The votes are in! Did you join the 1,200 B2B marketers who attended B2B Marketing Ignite on July 10th? As the leading European B2B marketing…

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Is your content reaching your audience?

6th June 2018

Is your content reaching your audience?

In 1932, Frank C. Mars, the creator of the Milky Way chocolate bar, gave his son $50,000 to travel to the UK and start his…

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Two speed storytelling: Content fast or content slow?

21st May 2018

Two speed storytelling: Content fast or …

When did you last read something that inspired or engaged you? Now ask yourself, was it a piece of slow journalism or one of today’s…

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Metrics for success

16th April 2018

Metrics for success

In modern B2B marketing the roles of content creation and performance marketing can no longer be two roles performed by two separate people with little…

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Make your point with metrics

11th April 2018

Make your point with metrics

Showing meaning through metrics On the face of it, life for the content marketer should be getting easier. So why isn’t it? It’s because of…

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The Storm Drain – The new content era

7th March 2018

The Storm Drain – The new …

Do you hold the attention of your audience? How do you ensure your content stands out in a media-saturated world? For too long, content marketing…

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