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3 facts about emotion in B2B decision making

25th March 2019

3 facts about emotion in B2B …

In the words of Destiny’s Child: It’s just emotion that’s taken me over… When you make a decision do you lead with your head or…

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The science of reading in the digital age

7th March 2019

The science of reading in the …

Reading is not a natural process but an art we have taught ourselves. It has become a social tool to deliver learning and thought from person…

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What is a content audit?

5th March 2019

What is a content audit?

Audits don’t have to be restricted to the finance department. You could be sitting on a content goldmine buried in the subfolders of subfolders. Periodically conducting a…

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Four types of online reading

28th February 2019

Four types of online reading

Content creators must understand online reading behaviours to better cater to them In this day and age, we find ourselves swimming in written content, most…

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Ignoring data will cost you

12th February 2019

Ignoring data will cost you

There are plenty of ways to track content performance in the digital age, but if you’re not using this data to make decisions, what use…

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10 rules for excellent content creation

18th January 2019

10 rules for excellent content creation

Content marketing, once the darling of digital marketers everywhere, has had a tough time in recent years. As practitioners failed to achieve the results promised…

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