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Why email blast marketing is no longer best practice

8th August 2019

Why email blast marketing is no …

What do bootcut jeans, dialup internet, and bowl cuts have in common with email blast marketing? They’re dead and should stay dead. But why have…

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Marketing metrics: 5 red herrings you should ignore

6th August 2019

Marketing metrics: 5 red herrings you …

Marketers and data have a complicated relationship. There are ups. There are downs. There might even be some tears. However, at the end of the…

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Social currency: the key to customer engagement

1st August 2019

Social currency: the key to customer …

Are you wondering why some companies get shared on social media, talked about among peers, and generally get more love and attention than your company? …

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5 best B2B marketing campaign ideas of all time

25th July 2019

5 best B2B marketing campaign ideas …

Have you ever seen marketing campaign ideas so good they make everything you’ve done in your career as a marketer feel like complete and utter…

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Why your social media content strategy isn’t working

23rd July 2019

Why your social media content strategy …

Are you suffering from a social media dry spell? Low followers? Poor engagement? Well, I hate to break it to you, but your social media…

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The cheat guide to event marketing

18th July 2019

The cheat guide to event marketing

In a digitally-focused world, there are countless online platforms to build your brand, through social media, webinars, content, blogs, advertising and so on. While online…

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