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Interactivity drives content shares

11th December 2018

Interactivity drives content shares

A much-cited study published by the CMI in 2016 stated that 81% of content marketers found interactive content more effective at grabbing people’s attention. But…

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B2B vs B2C content marketing – what you need to know

21st November 2018

B2B vs B2C content marketing – …

Is B2B content marketing so different from B2C content marketing? At the very core of content marketing as a discipline is a focus on the…

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Content marketers, you’re designers too

21st November 2018

Content marketers, you’re designers too

The volume of content marketers are expected to create is continuing to grow, while specialist resource stretches ever thinner. Fortunately, there’s now a variety of…

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The psychology of personalisation

7th November 2018

The psychology of personalisation

The sheer volume of technology available to marketers is staggering and so easy for we marketers to lose ourselves in. With automation and connected data…

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A beginner’s guide to measuring content performance

16th October 2018

A beginner’s guide to measuring content …

In this guide, we take you through how to measure content performance, from setting objectives and identifying key metrics to scoring content. Ever posted something…

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Content psychology 101

23rd August 2018

Content psychology 101

What goes on in our readers’ heads? Discover what happens when we read and how to use interactive content experiences to drastically improve the performance…

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