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Create better content with psychographic segmentation

20th August 2019

Create better content with psychographic segmentation

Whether it’s Pepsi vs Coke, chunky vs smooth peanut butter, or skimmed vs whole milk, we just can’t seem to agree on anything. And let’s…

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Trusting marketing data in the “fake news” era

15th August 2019

Trusting marketing data in the “fake …

With the volume of online content growing at an exponential rate, it’s becoming more and more difficult to separate the good from the bad. As…

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How Honeypot nailed buzz marketing

13th August 2019

How Honeypot nailed buzz marketing

At Turtl, we’re big fans of guerrilla tactics, so when we spotted this great example of buzz marketing near our office last week, we had…

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Why email blast marketing is no longer best practice

8th August 2019

Why email blast marketing is no …

What do bootcut jeans, dialup internet, and bowl cuts have in common with email blast marketing? They’re dead and should stay dead. But why have…

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Marketing metrics: 5 red herrings you should ignore

6th August 2019

Marketing metrics: 5 red herrings you …

Marketers and data have a complicated relationship. There are ups. There are downs. There might even be some tears. However, at the end of the…

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Social currency: the key to customer engagement

1st August 2019

Social currency: the key to customer …

Are you wondering why some companies get shared on social media, talked about among peers, and generally get more love and attention than your company? …

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