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Metrics for success

16th April 2018

Metrics for success

In modern B2B marketing the roles of content creation and performance marketing can no longer be two roles performed by two separate people with little…

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Make your point with metrics

11th April 2018

Make your point with metrics

Showing meaning through metrics On the face of it, life for the content marketer should be getting easier. So why isn’t it? It’s because of…

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The Storm Drain – The new content era

7th March 2018

The Storm Drain – The new …

Do you hold the attention of your audience? How do you ensure your content stands out in a media-saturated world? For too long, content marketing…

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Sales driven content marketing

17th January 2018

Sales driven content marketing

Maximise the sales potential of your content marketing Effective content can impact all business departments, but sales is an area where a strong content marketing…

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Agile content marketing renders deadlines obsolete

22nd November 2017

Agile content marketing renders deadlines obsolete

Most content creators are familiar with the stresses of an encroaching deadline. Deadlines are a necessary evil in the print publishing world, where the logistical…

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Using LinkedIn to amplify content reach

14th November 2017

Using LinkedIn to amplify content reach

“If you’re not putting out relevant content, in relevant places – you don’t exist.” Gary Vaynerchuk Nowadays content is everything. For most copywriters creating content…

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