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10 rules for excellent content creation

18th January 2019

10 rules for excellent content creation

Content marketing, once the darling of digital marketers everywhere, has had a tough time in recent years. As practitioners failed to achieve the results promised…

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10 tools for content marketing

10th June 2019

10 tools for content marketing

Luckily for us marketers, there are many online content marketing tools out there aiming to make our job a little easier. But all this choice…

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3 facts about emotion in B2B decision making

25th March 2019

3 facts about emotion in B2B …

In the words of Destiny’s Child: It’s just emotion that’s taken me over… When you make a decision do you lead with your head or…

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3 take-aways and an infographic inspired by Rory Sutherland’s glorious new book

9th May 2019

3 take-aways and an infographic inspired …

You might already know the name Rory Sutherland, but for those who don’t, he’s the Vice Chairman of Ogilvy and the founder of its Behavioural…

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5 books to help marketers make better decisions in 2019

10th January 2019

5 books to help marketers make …

According to one estimation circling the internet, we humans make about 35,000 decisions a day. Considering how many I get through before breakfast alone, this…

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5 Things ABBA taught me about event marketing

18th July 2019

5 Things ABBA taught me about …

In a digitally-focused world, there are countless online platforms to build your brand, through social media, webinars, content, blogs, advertising and so on. While online…

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