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How to create a killer content strategy in 5 steps

18th June 2019

How to create a killer content …

Marketing without a content strategy is like playing darts blindfolded after riding a carousel – you’re probably not going to hit your target. The good…

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Creepy marketing: Has personalisation gone too far?

9th July 2019

Creepy marketing: Has personalisation gone too …

It’s a classic story we’ve all seen (or been the victim of). A girl in a bar is hounded by some creepy guy that just…

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Ignoring data will cost you

12th February 2019

Ignoring data will cost you

There are plenty of ways to track content performance in the digital age, but if you’re not using this data to make decisions, what use…

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GDPR, what is it all about?

9th October 2017

GDPR, what is it all about?

GDPR or General Data Protection Regulation. If you work in marketing and handle customer or prospect data, you’re bound to be familiar with the term.…

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10 tools for content marketing

10th June 2019

10 tools for content marketing

Luckily for us marketers, there are many online content marketing tools out there aiming to make our job a little easier. But all this choice…

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Influencer marketing: Rise of the micro-influencer

2nd July 2019

Influencer marketing: Rise of the micro-influencer

What is influencer marketing? If you open up any social app right now and scroll for a few seconds, you’ll almost certainly see at least…

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