Latest Posts

Our blog is the best place to stay ahead of the latest content marketing trends.

Filter Blog Posts

Four types of online reading

28th February 2019

Four types of online reading

Content creators must understand online reading behaviours to better cater to them In this day and age, we find ourselves swimming in written content, most…

Read on

Agile content marketing renders deadlines obsolete

22nd November 2017

Agile content marketing renders deadlines obsolete

Most content creators are familiar with the stresses of an encroaching deadline. Deadlines are a necessary evil in the print publishing world, where the logistical…

Read on

Influencer Marketing – To ‘Agency’ or ‘Not to agency’

28th November 2017

Influencer Marketing – To ‘Agency’ or …

To ‘Agency’ or ‘Not to agency’ is the question for your foray into Influencer marketing. It’s no secret that the world of marketing has been…

Read on

Using LinkedIn to amplify content reach

14th November 2017

Using LinkedIn to amplify content reach

“If you’re not putting out relevant content, in relevant places – you don’t exist.” Gary Vaynerchuk Nowadays content is everything. For most copywriters creating content…

Read on

The dos and don’ts of digital content publishing

15th January 2019

The dos and don’ts of digital …

The moment your organisation embarks on a content marketing strategy, it becomes a brand publisher. Your content isn’t just competing with your rival brand publishing…

Read on

What is a content audit?

5th December 2017

What is a content audit?

Audits don’t have to be restricted to the finance department. You could be sitting on a content goldmine buried in the subfolders of subfolders. Periodically conducting a…

Read on