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Four types of online reading

28th February 2019

Four types of online reading

Content creators must understand online reading behaviours to better cater to them In this day and age, we find ourselves swimming in written content, most…

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Ignoring data will cost you

12th February 2019

Ignoring data will cost you

There are plenty of ways to track content performance in the digital age, but if you’re not using this data to make decisions, what use…

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Ten rules for excellent content creation

18th January 2019

Ten rules for excellent content creation

Content marketing, once the darling of digital marketers everywhere, has had a tough time in recent years. As practitioners failed to achieve the results promised…

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The dos and don’ts of digital content publishing

15th January 2019

The dos and don’ts of digital …

The moment your organisation embarks on a content marketing strategy, it becomes a brand publisher. Your content isn’t just competing with your rival brand publishing…

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5 books to help marketers make better decisions in 2019

10th January 2019

5 books to help marketers make …

According to one estimation circling the internet, we humans make about 35,000 decisions a day. Considering how many I get through before breakfast alone, this…

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Interactivity drives content shares

11th December 2018

Interactivity drives content shares

A much-cited study published by the CMI in 2016 stated that 81% of content marketers found interactive content more effective at grabbing people’s attention. But…

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