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Content marketing strategy vs content strategy

3rd April 2019

Content marketing strategy vs content strategy

Is there a difference between content marketing strategy and content strategy? There’s a lot of jargon out there in the marketing industry, which includes conflicting…

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Three facts about emotion in B2B decision making

25th March 2019

Three facts about emotion in B2B …

In the words of Destiny’s Child: It’s just emotion that’s taken me over… When you make a decision do you lead with your head or…

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The science of reading in the digital age

7th March 2019

The science of reading in the …

Reading is not a natural process but an art we have taught ourselves. It has become a social tool to deliver learning and thought from person…

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Four types of online reading

28th February 2019

Four types of online reading

Content creators must understand online reading behaviours to better cater to them In this day and age, we find ourselves swimming in written content, most…

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Ignoring data will cost you

12th February 2019

Ignoring data will cost you

There are plenty of ways to track content performance in the digital age, but if you’re not using this data to make decisions, what use…

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Ten rules for excellent content creation

18th January 2019

Ten rules for excellent content creation

Content marketing, once the darling of digital marketers everywhere, has had a tough time in recent years. As practitioners failed to achieve the results promised…

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