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Rebranding yourself: Building firmwide credibility

19th June 2019

Rebranding yourself: Building firmwide credibility

Last week I had the pleasure of interviewing Alessandra Almeida Jones, Associate Director – Marketing Strategy & Content at Baker McKenzie, during “The Lawyer” Marketing…

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How to create a killer content strategy in 5 steps

18th June 2019

How to create a killer content …

Marketing without a content strategy is like playing darts blindfolded after riding a carousel – you’re probably not going to hit your target. The good…

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10 tools for content marketing

10th June 2019

10 tools for content marketing

Luckily for us marketers, there are many online content marketing tools out there aiming to make our job a little easier. But all this choice…

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Turtl celebrates 5-year anniversary

6th June 2019

Turtl celebrates 5-year anniversary

6th June 2019, London – Today Turtl celebrates half a decade as a MarTech pioneer. Over the last 5 years, Turtl has partnered with the…

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3 take-aways and an infographic inspired by Rory Sutherland’s glorious new book

9th May 2019

3 take-aways and an infographic inspired …

You might already know the name Rory Sutherland, but for those who don’t, he’s the Vice Chairman of Ogilvy and the founder of its Behavioural…

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Content marketing strategy vs content strategy

3rd April 2019

Content marketing strategy vs content strategy

Is there a difference between content marketing strategy and content strategy? There’s a lot of jargon out there in the marketing industry, which includes conflicting…

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