Win more business with Turtl's proposal maker

Create, share, and track digital sales proposals
Empower your team to create customized sales proposals that book 4x more meetings and close more business

Inspire your prospects to
take action

Stand out from the crowd, position your USP, and differentiate your organization from the competition with a digital format that demands to be read. With Turtl, users can easily create personalized, on-brand sales proposals while reducing production time and costs by up to 90%. Plus, with in-built analytics, your team can gather actionable insights and use key intent data to inform next steps, aid sales prioritization, and close more business

Why use Turtl’s online proposal maker?

Quick to create

Create professional proposals, regardless of design expertise

Interactive features

Include interactive features to better engage prospects

10x engagement

Higher engagement = higher propensity to buy

Accelerate production

Use templates to reduce production times by up to 90%

Always on-brand

Custom themes ensure branding remains distinct and consistent

Actionable insights

Uncover who’s most engaged to inform follow-up strategy

Easy personalization

Serve highly personalized sales proposals to promote advocacy

Powerful integrations

Empower your sales team with centralized prospect data


more meetings booked
Turtl vs PDF

Telenet + LeadFabric + Turtl


reduction in production times
Turtl vs PowerPoint

Informa Markets


hours saved per person, per year
Turtl vs PowerPoint

Informa Markets

See what you could make with
Turtl’s proposal maker

We can’t show you the online proposal designs created by our amazing customers, but here’s an example template we put together for you!
Click to read Turtl for Sales Proposals | Template

Still using PDFs for your
sales proposals?

See what we can do - convert one of your existing PDFs to a Turtl Doc for free now.

Upload your PDF

6 ways Turtl can transform your online proposals

Increase reader engagement by up to 10x
Make sure your prospects are well-informed and clear about the value your organization brings to the table in a format that is brain-friendly and scientifically proven to maximize reader engagement.

Produce proposals 90% faster, no design skills needed
Create master versions of sleek proposal templates that can be easily customized by your sales team to speak to your prospect’s requirements, while maintaining brand integrity.

Personalize at scale with ease
Publish and personalize your sales proposals in a matter of clicks. Users simply complete a form to create on-brand sales proposals that speak specifically to prospects’ pain points, interests, and requirements.

Say goodbye to erroneous or outdated proposals
You no longer need to fret about erroneous or out of date versions of your sales proposals. Turtl Docs live on URLs which means any changes to your content are pushed live as soon as you click ‘Publish’.


Optimize sales proposals with actionable insights
Do more of what works! You’ll be able to see the aggregate engagement data of your sales proposal templates to help you improve the content over time, ensuring it is kept relevant for your ICP. Delve deeper into which topics, features, or elements of your proposals are driving the most engagement.

Close more business with high-quality leads
With reader level data and CRM tech stack integrations, inform your lead scoring models with key intent signals, know which leads are ready to be passed to the sales team, and how to align to the prospect’s needs.

Hear from our customers

We used to qualify a content-generated lead, send them to our sales team, and the lead would often have no recollection of the content they originally downloaded. When it's Turtl content they've read, they clearly remember it because it's so different from other formats out there, which helps our sales team in their conversations.

Navin Jumar Global Director of Marketing Operations and Demand Generation, Frost & Sullivan

The backend for data and the analytics have been huge for us. To be able to track different users, downloads, reads, and views gives us insight into our audience and our potential clients which has been hugely beneficial to our sales team.

JeeYoung Wenglikowski Senior Marketing Manager, Kelly Services

We’ve seen such great results and feedback from our clients that we know that any time that we put into Turtl, comes back 10x in terms of engagement and prospect sales.


What is a sales proposal?

A sales proposal is a persuasive document (or presentation) used by sales professionals to outline a proposed solution or offering to a potential customer. A well-executed sales proposal typically includes an introduction, an overview of the prospect’s needs or challenges, a detailed description of the proposed solution, pricing and terms, a timeline for the next steps, and testimonials or case studies. 

This document is typically presented during the later stages of the sales process, after initial discussions and a comprehensive needs analysis have been conducted.

What is the purpose of a sales proposal?

The purpose of a sales proposal is to persuade a potential customer to choose your product, service, or solution. It serves as a formal document or presentation that aligns the proposed offering, its benefits, and its value to the prospect’s specific needs or challenges. 

Ultimately, a masterfully produced sales proposal should convince a prospect that your solution is the best fit for their needs, build trust and credibility, and move the sales process forward toward a successful close.

Can online proposals be personalized?

Turtl enables users to create highly personalized content, making it a powerful tool for quickly delivering customized sales proposals.

Once you’ve created the master version of your sales proposal, you can define dynamic content by adding personalization tokens to pages. Dynamic content includes text, pages and chapters, images, charts, videos, and tables. Rules determine what content gets displayed to your prospect based on data pulled from your chosen data source, so you can deliver content that is relevant to strengthen the buyer relationship.

If done successfully, deep personalization can boost reader engagement by up to 84% and, according to Dentsu, higher dwell time with advertising content is associated with a greater likelihood of choosing a brand.

Find out more about personalizing digital documents in Turtl here.

How can I track the impact of my online sales proposals?

Turtl provides detailed insights into how your content is performing. You can track the effectiveness of your digital sales proposals and gain valuable reader data and engagement metrics at a document and reader level. 

By leveraging these tracking features in Turtl, you can gain valuable insights into the performance of your sales proposals, measure reader engagement, optimize your sales strategies, and action a more effective follow-up cadence to drive better results.

Why use Turtl's online proposal maker instead of a PDF?

The PDF is over 20 years old. The PDF offers no reader interaction, is not optimized for different devices, and encourages endless scrolling, resulting in less engagement. Yet, we all know how critical mobile, insights, and content performance data are.

Content in the PDF format goes against the core principles of how we absorb and remember information, and this is to the detriment of how readers engage with these materials.

Turtl’s design is based on the science of reading and therefore solves this problem. Turtl offers its readers a far richer experience and provides its users with actionable insights, such as reads, sign-ups, and average read times, amongst other invaluable metrics.

Is Turtl mobile-friendly?

Turtl Docs are fully responsive and optimized for mobile and tablet, as well as desktop.

You can even see how your interactive sales proposals transpose before you publish using the mobile view in the content editor.

  • Looking for inspiration?

    Looking for inspiration?

    Get inspired with these stunning customer examples, showing the flexibility, interactivity, and impact of Turtl Docs.

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  • Use across your business

    Use across your business

    Why stop at online proposals? Turtl’s versatile and time-saving format is ideal for multiple use cases across your business.

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    Elevate your sales content

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