Online product guides for a dynamic content experience

Create, share, and track online product guides Use interactive features and rich imagery to showcase your products and inform your readers

The benefits of switching to
online product guides with Turtl

Scientifically proven to:

  • Improve information recall
  • 5x positive brand sentiment
  • 10x reader engagement

We’ll help you:

  • Optimize content performance with data
  • Personalize content at scale
  • Advance your sales cycle

Quick to create

Drag-and-drop editor and templates accelerate production

10x engagement

Turtl’s proven psychology-led format engages readers

Interactive features

Improve reader recall with rich visuals and dynamic features

Powerful integrations

Capture, track, and centralize every opportunity

Actionable insights

Track engagement and act on reader intent promptly

Always on-brand

Maintain brand integrity for every guide you create

Personalize at scale

Serve personalized content to increase engagement by 84%

Real-time editing

Say goodbye to erroneous or out-of-date content – instantly


increase in MQLs using
Turtl vs PDF



production cost savings with
Turtl vs PDF



more engagement with key CTA in
Turtl vs PDF


Examples of product guides created by Turtl users

See what you could make in Turtl without any specialist design or coding skills

  • Princess Yachts: V Class (USA)

    Princess Yachts: V Class (USA)

  • Nestlé Professional: Make Veganuary sensational

    Nestlé Professional: Make Veganuary sensational

  • Patcraft: Spatial Palette

    Patcraft: Spatial Palette


Request your 14-day free trial

Create interactive product guides that perform

Get started today

5 benefits of leveling up your product guides
with Turtl

Increase reader engagement by up to 10x
Turtl’s digital-first format is the only brain-friendly content platform that is scientifically proven to maximize reader engagement. Turtl Docs are also proven to improve information recall, so you can make a lasting impression on your target audience.

Save up to 90% on content production time and resources
Turtl’s editor is agile and easy to use. With branded styling and templates, users can quickly and easily create a variety of product guides and user manuals, regardless of design skills and capabilities.

Use interactive features to breathe life into your guides
Creating digital product guides with interactive elements, such as deep dive videos, charts and graphs, or even a 3D product tour, help your target audience learn about your products in a style that suits them. Plus, interactivity encourages a two-way interaction between reader and content creator.

Edit documents in real-time
Updated product feature? Different pricing plan? Fresh imagery? No need to go through the laborious process of redoing, re-printing, or redistributing your materials. Turtl enables users to update product guides and user manuals instantaneously. 

Close more business with actionable insights
Monitor engagement with your product guides to tailor your outreach, inform lead scoring, refine messaging, and improve sales prioritization. Use key intent signals to deliver relevant materials to sales-ready prospects, book more meetings, and close more business.

Hear from our customers

A large goal of the work we produce, like guides, is to turn prospects into customers. We have actually had a lot of success with content libraries of infographics and webinar recordings within Turtl Docs. So we certainly lean on Turtl for our content to have a longer shelf life.

Kathy Nothnagel Content Manager, Community Brands

Turtl wins hands down. And it’s not just PDF. It’s PPT too. These are old tech and Turtl is a much better way of doing things. It’s more engaging both to read and create. It saves costs and the analytics are invaluable.

Gareth Case Chief Marketing Officer, Redstor

Our content needs to connect, and a platform like Turtl does that very well because of the templates, Creation Studio layers, and how easy it is to scale. We can avoid that back and forth with designers and never worry about that one typo on a PDF again.


What is a product guide?

A product guide provides information, instructions, and guidance on a specific product. Product guides typically encompass details about the product’s features, functionalities, setup, usage, and any other relevant information.

As a comprehensive resource for users, it’s important that these guides contain the necessary information users need to maximize their experience of a product.

Are interactive product guides effective?

Interactive product guides can be highly effective in engaging users and enhancing their learning or user experience.

By including dynamic features, such as polls, videos, and interactive charts, digital product guides encourage active participation from readers which deepens engagement and supports information retention.

Plus, it’s easy to create personalized content with Turtl’s Personalization Engine. Your audience can enjoy content that has been tailored to their needs, interests, and even previous engagement behavior. Not only does this win 84% more attention, but personalizing your product guides promotes brand advocacy.

Do I need to be a designer, or coder, to create product guides in Turtl?

Nope! Turtl is a performance-led content tool. Our intuitive editor has been designed to empower everybody to create amazing interactive product guides; no design or coding skills are needed.

Do I need to have any training to be able to use Turtl?

Turtl is packed full of functionality, so we recommend you complete our Training Programme to get the most out of it.

The Training Programme is made up of modules to bring you up to speed on the basics of Turtl before getting you creating, publishing, and analyzing your product guides like a pro in no time. You have the option to attend live sessions with our Customer Success team, or watch on-demand videos in your own time.

Once you get stuck in, our Support team will also be there to answer any questions you may have!

Why use Turtl instead of PDF for my product guide?

The PDF is over 20 years old. The PDF offers no reader interaction, is not optimized for different devices, and encourages endless scrolling, resulting in less engagement.

Content in the PDF format goes against the core principles of how we absorb and remember information, and this is to the detriment of how readers engage with these materials.

As an alternative to the PDF, Turtl’s design is based on the science of reading and therefore solves this problem. Turtl offers its readers a far richer experience and provides its users with actionable insights, such as reads, sign-ups, and average read times, amongst other invaluable metrics.

Is Turtl mobile-friendly?

Turtl Docs are fully responsive and optimized for mobile and tablet, as well as desktop.

You can even see how your digital product guides transpose before you publish using the mobile view in the content Creation Studio.