a handshake

22 Feb 2024

What’s account-based selling + ABS with ABM 

22 Feb 2024

Thinking of target specific high-value accounts instead of individual leads? Read this.

data driven marketing trends blog thumbnail

19 Feb 2024

Data-driven marketing trends to prepare for in 2024

19 Feb 2024

Get the scoop on the hottest data-driven marketing trends of 2024. Can you guess what they are?

woman gesturing

14 Feb 2024

9 key business benefits of lead generation

14 Feb 2024

Whitepaper PDFs are on their way out. Find out why digital whitepapers are the future and the benefits of bringing them online.

photo of a bag of dollar bills

12 Feb 2024

Modern lead generation for financial services + better results

12 Feb 2024

Collecting first-party data gives you more control over lead quality. See why.

child shrugging

07 Feb 2024

Leads vs prospects: What’s the difference?

07 Feb 2024

Leads and prospects need two different types of communication.

Man shying away from a PDF

05 Feb 2024

Why whitepaper PDFs are problematic

05 Feb 2024

Whitepaper PDFs are on their way out. Find out why digital whitepapers are the future and the benefits of bringing them online.

outbound lead gen blog feature image

31 Jan 2024

What is outbound lead generation? 9 essential strategies

31 Jan 2024

Is outbound lead generation old news? Short answer: no.

woman holding shopping bag and thinking

29 Jan 2024

9 best B2B intent data providers in 2024

29 Jan 2024

Intent data providers are the windows to leads' souls. Find out how 1st, 2nd, and 3rd intent data are different + 9 best intent data tools.

fortune teller

24 Jan 2024

15 B2B content marketing trends for 2024

24 Jan 2024

We’ve sifted through popular predictions and put together the content marketing trends we expect to make an impact in 2024.

Lead gen guide featured image

22 Jan 2024

What’s lead generation? A complete guide for marketers

22 Jan 2024

Lead generation: what is it, why is it important, and how do you do it? Find answers to these (and more) + 10 steps to better lead gen.

magnet attracting coins

18 Jan 2024

How to promote a lead magnet to pump up conversions

18 Jan 2024

Good lead magnet promotion rockets reads & leads. Find best-practice advice for how to promote a lead magnet on website, socials, and email.

realtor standing in front of a row of houses

16 Jan 2024

14 Real estate lead generation ideas with proven success

16 Jan 2024

Generate more real estate leads, sell more homes and list more properties.

various vintage objects, a telephone, a radio and a TV

11 Jan 2024

Omnichannel personalization: Engage channels with data

11 Jan 2024

See how data powers personalization and engagement between channels.

What's data-led marketing?

09 Jan 2024

What is B2B data-driven marketing? (+ benefits & examples)

09 Jan 2024

Using data is the difference between B2B marketing that hits or misses.

paparazzi

04 Jan 2024

13 types of demand generation campaigns for success

04 Jan 2024

Demand generation creates company hype so leads come filing in – without any chasing. Learn 13 types of demand gen campaigns to try.

a space rocket taking off

02 Jan 2024

What’s the optimal demand generation team structure?

02 Jan 2024

This team will help your brand build demand, measure it, and continuously improve.

remote control pointing at a smart TV

29 Dec 2023

How and why omnichannel marketing works

29 Dec 2023

Use data for consistent messaging, visuals and experiences across all channels.

a cute robot

27 Dec 2023

Why your content needs data-driven personalization

27 Dec 2023

Everything's better with data. Personalized content thrives from it.

man making money gesture with hands

20 Dec 2023

How to get lead generation pricing right (+ examples, benchmarks + formulas)

20 Dec 2023

Lead generation pricing demystified. We cover everything.

woman at desk being mentored by a man

18 Dec 2023

8 Lead generation tactics for technology companies

18 Dec 2023

Discover 8 lead-gen SaaS tactics and get tips from our in-house experts. 

demand generation is best led by data

14 Dec 2023

What’s demand generation marketing? [+ Data-led strategies]

14 Dec 2023

Demand gen content is best led by data. Here's why.

business person fanning himself with spreadsheet

13 Dec 2023

Top tips for converting hot leads into customers

13 Dec 2023

Hot leads are prospects that are ready to buy - but what makes a lead hot? How do you get a lead hot? And why are hot leads important?

Hands typing at a Macbook

11 Dec 2023

How to capture quality leads with data-led forms

11 Dec 2023

Lead gen forms do a whole lot better with data. Let's see how to improve your form conversions.

man on a vintage computer

06 Dec 2023

B2B Lead generation tools that will save your sanity in 2024

06 Dec 2023

We look at some of the best lead-generation software and tools to use in 2024.

Person smiling with a measurement tape

04 Dec 2023

11 demand generation metrics that measure success

04 Dec 2023

Great demand generation campaigns get all the right attention. Includes 11 metrics you should measure and how to report KPIs for demand gen.

29 Nov 2023

What’s an ABM funnel and how to create one

29 Nov 2023

An ABM funnel casts a narrow net and deeper dive. See how to focus on specific accounts.

two kids measuring against each other

27 Nov 2023

Turtl’s benchmark report: Performance benchmarks for online documents

27 Nov 2023

Knowing how your content performs is the key to understanding whether your marketing efforts are working, or whether a change in strategy is needed. Read on to find out why content benchmarking matters, how to do it, and to get our exclusive content benchmark research.

MAn with thumbs up and a target with bullseye hit

22 Nov 2023

ABM campaigns: examples that turned targets

22 Nov 2023

To create an account-based marketing (ABM) campaign that’ll outsmart your competitors, you’re going to need some inspo. Read on to see winning examples of ABM campaigns.

Woman reading from an iPad

20 Nov 2023

Turtl audience engagement study: Turtl + Nielsen + Lumen Research

20 Nov 2023

Making content is hard. How do you engage an audience? Our study gives a solid foundation for building content that’s psychologically wired to hold attention.

man with a magnifying glass and data on clipboards.

13 Nov 2023

11 data-driven content marketing tips to drive conversions

13 Nov 2023

Does content marketing sometimes feel like a wild goose chase? Without data, it’s nearly impossible to measure your content’s impact. Read on to find out how to ditch the guesswork and make data-driven content marketing your golden goose.

Blog featured image that shows someone wokring on a laptop that has an analytics dashboard on the screen and also a tape measure

10 Nov 2023

5 essential tips for data benchmarking + research report

10 Nov 2023

Benchmarking is essential to understanding what good content performance looks like. See our report to discover how to benchmark your work.

Blog featured image that shows someone wokring on a laptop that has an analytics dashboard on the screen and also a tape measure

08 Nov 2023

9 essential lead generation KPIs you need to measure

08 Nov 2023

Hungry to know which lead gen metrics to measure? We’ve pulled together the top 9 KPIs you need to know about.

three kitchen funnels

03 Nov 2023

How to create an effective demand generation funnel

03 Nov 2023

Your demand generation funnel needs content that attracts and engages - and also delights and retains. Today, demand is a full-funnel activity

the hands of creation

31 Oct 2023

The rules of digital content creation

31 Oct 2023

The ultimate ‘how to’ for your digital content creation.

Woman in a bobble hat shrugging

18 Oct 2023

Demand generation vs. inbound marketing: the same or different?

18 Oct 2023

Demand generation vs inbound marketing – what's the difference?

lots of hand reaching for a trophy

16 Oct 2023

Best account-based marketing software to lift your ABM

16 Oct 2023

Want to know how account-based marketers get it all done? See which software you should be using.

woman shrugging

09 Oct 2023

Account-based marketing vs. lead generation: What’s the difference?

09 Oct 2023

Marketing can sometimes feel a bit like blowing on a dandelion. Seeds scatter everywhere – but where do they go? Where do they land? Will they grow?! While it’s a pretty sight, this short-lived, scatter-gun approach is hard to track, especially when you’re looking for ROI.

a vintage to robot and a vintage mac computer

04 Oct 2023

ABM automation in 5 steps

04 Oct 2023

Turn on an ABM machine and personalize content for hundreds, if not thousands of accounts.

woman as a customer

25 Sep 2023

Customer feedback strategy: The secret to gaining and retaining customers

25 Sep 2023

Get feedback and grow towards your audience.

measuring tapes

20 Sep 2023

9 Essential metrics to measure ABM success

20 Sep 2023

Measure for perfect ABM growth

man playing air guitar

18 Sep 2023

How SaaS businesses can up their ABM game

18 Sep 2023

Rock your account-based marketing just like this...

two kids racing in toy cars

15 Sep 2023

Standout email marketing examples from our inboxes this year

15 Sep 2023

The very best emails we’ve seen so far this year, and exactly why they're so good.

boy listening to a beatbox

15 Sep 2023

Marketing for product-led growth: All the strategies

15 Sep 2023

Here's how and why you should do product-led growth.

Feature image for Turtl pillar post called Ultimate guide to ABM + scale tactics

15 Sep 2023

Ultimate guide to account based marketing + tactics for scale

15 Sep 2023

Scale your ABM strategy with tactics that provide richer content experiences.

people at a desk

14 Sep 2023

How ABM data refines your ideal customer profile (with free ICP templates)

14 Sep 2023

ICP and ABM. See how they complement each other perfectly.

a volcano erupting

13 Sep 2023

7 Proven ways to handle and reactivate cold leads

13 Sep 2023

Having good processes in place for handling leads is the only way to manage them.

robot hand and human hand in a knuckle rap

04 Sep 2023

AI for content marketing: Scale, automate, benchmark and grow

04 Sep 2023

AI tools and examples that work best for B2B content marketers. Everything's right here.

two people wired up to brain machines

29 Aug 2023

Unveiling the power of intent data in B2B marketing

29 Aug 2023

Learn more about your audience with behavioral insights

young boy with arms up

23 Aug 2023

Choosing the right content creation platform for you

23 Aug 2023

Content marketing is far from the experimental branch of marketing it once was.

Feature image for Turtl pillar post called the generation game: how to win at inbound lead generation

15 Aug 2023

The generation game: How to win at inbound lead generation

15 Aug 2023

Get better pipeline performance with a great inbound lead generation strategy.

a group of people pointing at you

04 Aug 2023

Inbound Content Marketing: Interaction Not Distraction.

04 Aug 2023

Reaching an audience through inbound content marketing is about targeted content rather than disruptive business promotions.

cheesy car salesman

02 Aug 2023

How to master the B2B sales process in 2023

02 Aug 2023

Today’s B2B buyers don’t make decisions in a rush by simply looking at prices and reviews.

three kitchen funnels

27 Jul 2023

Content to feed your lead magnet funnel

27 Jul 2023

A lead magnet funnel begins with your content.

a happy man with a typewriter

26 Jul 2023

Conversion copywriting 101: Grab your free guide

26 Jul 2023

Conversion copywriting is the commercial golden child of marketing; high-performing, results-driven, and persuasive.

brand collateral

22 Jul 2023

Brand collateral: From meaning to marketing

22 Jul 2023

We hear terms thrown around all time as part of the marketing jargon. Sometimes it can be frustrating when we aren’t completely sure of what they mean.

woman with ipad

17 Jul 2023

User-centric content design: Relevancy at the right time

17 Jul 2023

As digital technology continues to take over the world, content isn’t just king. Users are.

a gorilla looking at a brain

07 Jul 2023

Leading the way: Thought leadership strategies for lead generation

07 Jul 2023

Thought leadership has been a corporate buzzword since the mid-90s. But, unlike inflatable chairs, hair mascara and pagers, this concept has stood the test of time. But… why?

woman laughing with a phone

05 Jul 2023

Mindful lead nurturing: Email cadence, content and CTAs

05 Jul 2023

Lead nurturing builds a relationship with the leads you’ve captured in a lead generation campaign. Let's show you how.

vintage car

30 Jun 2023

Rev up your sales pipeline: Acceleration tactics

30 Jun 2023

It’s time to strap in for some speedy tactics to shorten your sales cycle. Seat belts on? Let’s go…

a salesman surrounded by dollars

28 Jun 2023

Master your sales game: The power of pipeline management

28 Jun 2023

A study by Vantage Point Performance and the Sales Management Association shows companies with a formal sales process see an 18% revenue lift.

vintage lady at a desk

23 Jun 2023

6 Content types you need for reliable B2B lead generation

23 Jun 2023

Understanding content types and how to maximise their profitability is a lead gen game-changer.

a bottle of champagne in an ice bucket

20 Jun 2023

What makes a successful content marketer in 2023? Find out in Turtl’s new report

20 Jun 2023

Turtl’s inaugural report about our favorite subject – content marketing – is out.

Feature image for Turtl pillar post called the great whitepaper the role it plays in content marketing

17 Jun 2023

The great white paper and the role it plays in marketing

17 Jun 2023

From lead generation to establishing brand authority, learn how white papers play a role across your marketing efforts.

man leaning towards a wall, listening and taking notes

14 Jun 2023

The secrets to better lead scoring models

14 Jun 2023

Everyone uses a different lead scoring model. We show you how we adapt ours to improve pipeline stability.

Feature image for Turtl pillar post called Why interactive is the future - Creating a digital magazine

09 Jun 2023

How to create a digital magazine in 7 steps

09 Jun 2023

Looking into new content formats? Find out more about creating digital magazines

Feature image for Turtl pillar post called Creating digital brochures All you need to know

08 Jun 2023

Creating digital brochures: All you need to know

08 Jun 2023

Your prospects don’t have the time to sift through hefty PDFs. Showcase your content in digital brochures.

Feature image for Turtl pillar post called lead magnets: how to make lead magnets that work smarter

08 Jun 2023

How to create the best B2B lead magnets

08 Jun 2023

Ramp up your lead generation. Create lead magnets that perform for your pipeline.

19 May 2023

Is gated content a marketing gold mine?

19 May 2023

It’s an age-old marketing dilemma. You’ve created a brand-new piece of content, and you’re about to publish it online. All that’s left is to decide if you want to gate your content or not.

man in a shiny suit holding a crown above his head

24 Apr 2023

Why interactive content is king

24 Apr 2023

Interactive content is the marketing trend that cuts through the “noise” and gets content noticed. It is an ever-evolving resource that allows for up-to-date marketing and ways to stay ahead of the curve. Our deep dive into interactive content will be your handbook on the what’s, why’s and how’s of your interactive content marketing strategy.

Feature image for Turtl pillar post called Complete guide to b2b content marketing

10 Apr 2023

B2B content marketing: A complete guide

10 Apr 2023

Form a solid B2B content marketing strategy from the ground up. With advice from industry leaders.

Happy team jumping in the air

10 Apr 2023

9 free SEO tools for content marketing

10 Apr 2023

Use these free and freemium SEO tools. You don’t need to pay to get started with SEO.

a child and adult dressed as superheroes

10 Apr 2023

A simple SEO guide for content marketers

10 Apr 2023

Make sure your content is discovered and gain a fundamental understanding of SEO. Content marketing that fuses a deep understanding of your audience, data, and sound SEO practice will bring relevant, high-quality traffic to your website, driving inbound lead generation.

Feature image for Turtl pillar post called Sales collateral: All you need to know

04 Apr 2023

Sales collateral: Meaning, types & best practices

04 Apr 2023

What kinds do you need to progress your sales process? Find out more about common types of sales collateral, and how they can help support sales objectives.

love heart shaped lock and key

31 Mar 2023

Why brand loyalty should be the heart of your content strategy

31 Mar 2023

In comparison to creating your website and your online content, inspiring brand loyalty and standing out from your competitors is an entirely different, more difficult task. Since so many brands exist online today, it’s nearly impossible to stand out from the crowd, and for many consumers an optimal online experience is essential in winning them over.

Feature image for Turtl pillar post called Marketing collateral: Which types are right for you?

24 Mar 2023

Marketing collateral: Definition, types and best practices

24 Mar 2023

From brand awareness to lead generation, here’s a look at some common high-level marketing goals, and marketing collateral examples that can help you achieve them.

22 Mar 2023

What is a content marketing platform?

22 Mar 2023

Writing entertaining and insightful content is not enough in 2023. The demands for content have become too great for manual processes and antiquated workflows. A content marketing platform (CMP) is a software solution that improves the efficiency of the content marketing process and increases the effectiveness of content.

man on phone at desk

21 Mar 2023

How to get internal communications right for burned-out employees

21 Mar 2023

According to a recent mental health survey, 75% of people have experienced burnout at work. What can internals teams do to help?

17 Mar 2023

6 tips to boost your content creation process

17 Mar 2023

Content is a powerful tool. It attracts leads, closes deals, and onboards customers. If your marketing team can deliver content that your audience wants and needs, they’ll attract the people actively looking for your product or service organically. Creating great content doesn’t happen in an instant – it takes hard work and it’s underpinned by a solid process.

08 Mar 2023

5 ways to improve thought leadership – with examples

08 Mar 2023

Simon Lord is VP of marketing at Turtl. Here, Simon gives us best practice advice for creating, publishing, and measuring thought leadership content.

a gorilla looking at a brain!

22 Feb 2023

Your thought leadership content marketing guide

22 Feb 2023

Our guide shows you how to create high-value thought leadership for your brand.

17 Feb 2023

The future of digital storytelling

17 Feb 2023

B2B marketing often feels like an industry in which emotional value is secondary to the facts and figures used to display results. Don’t underestimate the power of storytelling and its role in appealing to the humans behind the companies.

two women working side by side a computers

10 Feb 2023

5 best B2B content marketing examples

10 Feb 2023

There’s never a bad time to refresh your marketing strategy, but coming up with new content ideas isn’t always easy. Done right, content marketing can form a highly effective part of your overall marketing strategy, and one of the best ways of finding inspiration is to take a look at content that marketers around you are making.

goldfish

25 Jan 2023

What is attention marketing & how can marketers use it?

25 Jan 2023

With many conflicting reports about people’s attention spans being equivalent to that of a goldfish, it’s easy to feel uncertain about what direction to take your marketing in. The New York Times, Time magazine, and USA today have all reported that a human’s attention span is only eight seconds long.

10 Jan 2023

7 best B2B marketing campaign ideas of all time

10 Jan 2023

Great marketing campaign ideas are rare. Great B2B marketing campaigns are even rarer.

Vintage man kissing vintage tech

21 Dec 2022

Content marketing ROI: How to measure your success

21 Dec 2022

Key metrics to help you achieving your goals.

woman in a meeting

16 Nov 2022

Marketing development representative: Keys for success

16 Nov 2022

We know about SDRs, but what about MDRs?

02 Nov 2022

Easy ways to guarantee your digital newsletter gets read

02 Nov 2022

Digital newsletters can act as a key line of communication for almost every business – but only if they’re getting read.

26 Oct 2022

Modular content: What it is and how your team can benefit

26 Oct 2022

It seems like every creative industry has been flirting with the idea of going modular for a while now.

woman meditating cross-legged

19 Oct 2022

Experts from Integreon show how to simplify marketing operations

19 Oct 2022

A few months ago, we released our guide to simplifying complexity in Marketing Operations. The guide covers how combining automation with integration streamlines workflows. This also empowers teams to create personalized content at speed, at scale, to get results.

punctuation marks

17 Oct 2022

5 weird, wonderful, and wacky punctuation marks for creative thinkers

17 Oct 2022

There are so many symbols that could be jazzing up your copy. Let's take a look at the lesser known.

lia young

12 Oct 2022

Diary of a Sales Enablement Associate

12 Oct 2022

Hi there! I’m Lia, and I’m the Sales Enablement Associate here at Turtl. I remember when I first told my friends and family that I had a new job. One of their many questions was what my new role would be. I simply replied with my title; Sales Enablement Associate.

05 Oct 2022

7 reasons to upgrade to digital brochures from print

05 Oct 2022

Let’s be honest, physical print brochures either end up in the recycling.

man hidden behind a stack of files

21 Sep 2022

How content briefs make the creation process smoother

21 Sep 2022

Ask yourself: Did your writer have enough information to begin with?

14 Sep 2022

Reduce demand generation friction with these three expert tips

14 Sep 2022

Did you know that smooth demand-driven marketing is already among us?

toolbox

07 Sep 2022

10 must-have content marketing tools to build your ideal tech stack

07 Sep 2022

How do you know which tools will be the most beneficial without breaking the budget?

01 Sep 2022

The facts about emotions in B2B decision-making

01 Sep 2022

When you make a decision do you lead with your head or your heart?

people gathered around a desk

24 Aug 2022

11 common sales deck mistakes that ruin a presentation

24 Aug 2022

Are you making common mistakes that can ruin your pitch deck?

17 Aug 2022

5 of the best underrated marketing strategies in 2022

17 Aug 2022

In the world of marketing strategies, does the much-loved underdog story work?

10 Aug 2022

Using behavioral economics to power your marketing strategies

10 Aug 2022

Behavioral economics helps to explain “irrational” consumer behavior - like spending patterns that ignore statistical odds.

03 Aug 2022

Content format matters: Turtl vs web pages, print, and PDF

03 Aug 2022

Your documents need to take readers on a journey of discovery, while collecting insights and analytics to further develop a business strategy.

27 Jul 2022

Expert tips for overcoming barriers to content personalization

27 Jul 2022

Last week, we sat down with 4 marketing experts to discuss the psychology of personalization and some of the most common barriers to making it happen. Watch their full conversation here, and read on for their top tips to connect on a human-to-human level while driving scalable business outcomes.

man paying attention

25 Jul 2022

Content research holds the key to grabbing (and holding) your audiences’ attention

25 Jul 2022

We thought now would be a good time to share our top scientific insights for engaging human audiences.

20 Jul 2022

Effective cost-cutting for marketers: the art of doing more with less

20 Jul 2022

When discussing effective cost-cutting for marketers, we must start with the obvious.

13 Jul 2022

3 ways nudge psychology can help marketers win more engagement

13 Jul 2022

Nudge psychology, or nudge theory as it is sometimes known, burst onto the marketing scene in 2008.

06 Jul 2022

The power of simplicity in brand messaging

06 Jul 2022

Today we’re taking a closer look at why brands tend to overcomplicate their messaging, examples of those who are getting it right, and the steps you can take to simplify your brand message to drive results.

a child with a megaphone

04 Jul 2022

Turtl Throwback Topic: The human attention span

04 Jul 2022

Back in early 2021, we looked at the myth of the eight-second human attention span and the problems it causes for marketers.

two men wrestling

29 Jun 2022

4 areas where modern sales proposals are lacking – from experts at Sales Engine & Turtl

29 Jun 2022

Nick Mason, CEO of Turtl, Steve Robinson, founder and CEO of Sales Engine, and Simon Morton, Sales Engine co-founder dig into sales proposals.

22 Jun 2022

Leadership and teamwork psychology for teams looking to excel

22 Jun 2022

In the wild, turtles are solitary animals that barely ever interact with each other. They rarely have any need for leadership and teamwork. But Turtl is a business that, just like any other, has leadership and teamwork at the forefront of our minds.

15 Jun 2022

The power of storytelling with narrative expert Anthony Tasgal

15 Jun 2022

Storytelling expert Anthony ‘Tas’ Tasgal shares the history and science of narratives.

01 Jun 2022

2022’s top 3 digital marketing trends found in content insights

01 Jun 2022

It’s not always easy to decode digital marketing trends and see what is working for audiences.

25 May 2022

Turtl’s deepest data dive into personalized B2B experiences

25 May 2022

Standing out can be difficult. Personalization cuts through digital noise for greater resonance and impact.

23 May 2022

Celebrate World Turtle Day 2022 with our favorite Turtl Docs!

23 May 2022

It’s World Turtle Day, and we’ve been busy here at Turtl. Besides the 22 hawksbill turtles that we adopted through WWF, our staff has also pulled together 11 of their favorite Turtl Docs!

18 May 2022

Global accessibility – Everyone deserves a quality digital experience (and it’s easy to do!)

18 May 2022

May 19th is Global Accessibility Awareness Day, and to mark the day we’re asking a big question – why is so much of the content that we engage with still so inaccessible?

signpost pointing to 'fast' and 'slow'

17 May 2022

Striking the perfect balance between fast and slow content creation

17 May 2022

We’re asking why slowing down and doing less can help you do better work, faster.

11 May 2022

How solution design thinking can help B2B marketers solve problems

11 May 2022

Design thinking is something anyone can learn to develop. Every problem has a creative solution waiting to be designed. Transport for London applied design thinking to solve a problem and create an opportunity.

04 May 2022

Design democratization successes from Coca-Cola Freestyle to LEGO Alternate Builds

04 May 2022

Some companies have opened the doors of design to everyone brave enough to have a go.

27 Apr 2022

How to embed a blog strategy into your marketing plan

27 Apr 2022

A blog is a core component of any business marketing strategy. Often created to promote a product or service, it is easy to forget the blog itself also requires regular promotion. As one of the best ways to connect with an audience, exactly how a business markets its blog is known as a ‘blog strategy’.

woman working at desk with a dog

20 Apr 2022

Post-pandemic predictions for B2B marketing trends

20 Apr 2022

Which marketing trends and changes from the pandemic are here to stay?

13 Apr 2022

5 ways of incorporating authenticity into B2B marketing

13 Apr 2022

If you have ever read a motivational quote, you’ll know that building authenticity comes from within. That authenticity in marketing should permeate each aspect of the business.

06 Apr 2022

Is it a prince or popstar? Data’s double-sided sword

06 Apr 2022

To engage a real human and make content personal to them, even with demographic data, you still need to tailor your content design and distribution to behavioral insights.

30 Mar 2022

“Strategy first, technology second” – How ABM leaders drive success at scale

30 Mar 2022

Leading minds in ABM discussed all things strategy and technology in Turtl’s webinar, hosted on BrightTALK and inspired by our Advanced ABM Guide.

a couple at the cinema

23 Mar 2022

B2B marketing lessons from ‘Best Picture’ Oscar winners

23 Mar 2022

Movies are visual stories and at Turtl, that make messages more easily understood.

children playing virtual games

16 Mar 2022

Why B2B marketers need to have a gamification strategy

16 Mar 2022

Find out why we shouldn't let gamers have all the fun.

one hand holding a smartphone the other about to tap a finger on it

09 Mar 2022

6 ways to improve your interactive marketing

09 Mar 2022

One of the best ways to engage with an audience is by creating interactive content.

02 Mar 2022

Content Challenges: We need to talk about ABM

02 Mar 2022

In a world flooded with instantly forgettable content, account-based marketing (ABM) promises to help your message rise above the rest.

kitchen scales with figs

23 Feb 2022

4 practical tips to make scalable ABM a reality

23 Feb 2022

Struggling to scale your account-based marketing? You’re not alone.

woman reading

16 Feb 2022

Content Psychology 101: What happens when we read?

16 Feb 2022

The human mind works in mysterious and fascinating ways. While it is a common misconception that humans only use 10% of our brain capacity, the brain itself can hold 2.5 petabytes of memory.

a couple at the cinema

11 Feb 2022

4 romance movies and what they teach us about marketing

11 Feb 2022

Can we extract valuable marketing lessons from some of the most popular romance movies?

man in suit and hard hat looking at spirit level

02 Feb 2022

Content myth #5: Secretly, no one cares about business metrics

02 Feb 2022

It’s all too easy for content marketers’ obsession with metrics to take over their waking lives. They spend hours analyzing and reporting on open rates, click-throughs, and page views.

an astronaut

26 Jan 2022

10 ways to utilize white space in your content

26 Jan 2022

White space does not need to be white. It just needs to be free of focal points like text or imagery.

3 businesspeople looking at an ipad

19 Jan 2022

4 content marketing methods to engage the modern B2B buyer

19 Jan 2022

Almost two thirds of marketers believe content marketing is the primary tactic to engage prospects and maintain existing relationships. But, how can you make sure your content engages the modern day buyer?

12 Jan 2022

Content myth #4: Content creation is either control or anarchy

12 Jan 2022

For most content marketers, absolute control over content creation feels like it’s essential. The idea of letting non-specialists create content fills them with dread. It conjures up images of off-brand, off-message content undoing months of hard work by the marketing team.

20 Dec 2021

4 holiday movies and their marketing strategy lessons

20 Dec 2021

Marketing lessons and holiday movies… we never thought we’d be saying those two things in one sentence. Turns out we can learn a lot about marketing from holiday movies so here’s 4 key lessons- with the run up to everyone’s well deserved break, we’ll make this quick!

15 Dec 2021

Content myth #3: If sales are happy, I’m happy

15 Dec 2021

When your sales team is constantly making requests for new content, it’s easy to lose sight of your long-term marketing plan. Worse still, it can lead to you shelving best practice in favor of producing something they can use quickly.

08 Dec 2021

Content myth #2: Emotions don’t matter in marketing. Or do they?

08 Dec 2021

It’s pretty much impossible to get everyone to agree on whether emotions matter in marketing. In one corner, we have skeptics who believe that even though we feel like it should, emotion does not affect whether we actually buy from brands.

19 Nov 2021

The cheat guide to online event marketing according to ABBA

19 Nov 2021

With the aftermath of 2020, a tremendous 90% of event marketers plan to invest in virtual events moving forward (Bizzabo, 2021). In a digitally-focused world, there are countless online platforms to build your brand, through social media, webinars, content, blogs, advertising, and so on.

03 Nov 2021

Content myth #1: Message is the only thing that matters

03 Nov 2021

As a B2B marketer in the digital age, it’s easy to feel overwhelmed. You worry that your brand message is not getting across properly to readers, which your competitors create more and more content. Sometimes, you even see them creating better and better content.

28 Oct 2021

So long, third-party tracking. Hello, first-party insights.

28 Oct 2021

For years, marketing and sales teams have relied on third-party tracking data to measure engagement with their content and campaigns. Today however, third-party metrics are fast becoming a thing of the past in favor of fresh, first-party insights.

01 Sep 2021

5 marketing psychology tips for your business

01 Sep 2021

How can you get inside the minds of your audience? Learn marketing psychology tips to get you heading in the right direction.

a space rocket taking off

09 Jun 2021

5 things to consider to create stand-out sales content

09 Jun 2021

Find out how sales enablement teams can create better content.

25 May 2021

The anatomy of a great personalization strategy in ABM

25 May 2021

Margo Sakova, Inbound Marketing Manager at Influ2, shares tips to incorporate hyper-personalization into your account-based strategies. Personalization has long been a marketing requirement.

29 Apr 2021

Why we need to redefine personalization in digital sales cycles

29 Apr 2021

Personalization has come a long way. Remember when embedding names in email subject lines seemed like the cutting edge of technology? According to research by G2, almost 9 in 10 buyers now expect salespeople to personalize their experience.

04 Mar 2021

Movers & Shakers of Marketing with Michelle Brogan at Allianz Partners

04 Mar 2021

In our fourth edition of The Movers & Shakers of Marketing, we catch up with Michelle Brogan, Head of Go to Market at Allianz Partners. Michelle reflects on her career to date at Allianz, her team’s response to the pandemic and she looks at the year ahead

woman looking at phone in shock

04 Feb 2021

3 content trends in marketing throughout 2021

04 Feb 2021

There’s always an element of uncertainty when writing about business trends and predictions. But, if 2020 proved anything it was that no matter how much we think we know what’s going to happen, we really don’t.

salesman with outreached hand

28 Jan 2021

5 sales psychology lessons backed by research

28 Jan 2021

Did you know that only 3 percent of people trust sales reps? The only professions considered less trustworthy are politicians and lobbyists. This highlights the uphill battle the average salesperson faces every day.

two people scaling a wall

19 Jan 2021

6 barriers to great B2B content (and how to smash them)

19 Jan 2021

After research by Radix Communications found that 68 percent of B2B marketers are not proud of their content, Karla Rivershaw, Head of Marketing at Turtl, and David McGuire, Creative Director at Radix

government symbols made of wood

14 Jan 2021

10 ways to govern your content quality

14 Jan 2021

In businesses that create a lot of content, the quality of your operations directly underpins the quality of your ecosystem. Whether your company creates content in a center of excellence or across different departments, alignment is key.

14 Jan 2021

3 content trends to look out for in 2021

14 Jan 2021

There’s always an element of uncertainty when writing about business trends and predictions. But, if 2020 proved anything it was that no matter how much we think we know what’s going to happen, we really don’t.

10 Dec 2020

The psychology of choice

10 Dec 2020

In 2020, we all had to make some difficult decisions. Questions like ‘how can my team weather the crisis?’, ‘how can I create the best content for the current climate?’, and even ‘is it safe to see my friends?’ have been at the front of everyone’s minds.

Large team of very happy colleagues

08 Dec 2020

The power of ABM personalization

08 Dec 2020

Personalization done well is a solid asset to ABM teams.

01 Dec 2020

Your guide to sales enablement for upselling

01 Dec 2020

If you’re like most businesses out there, your sales enablement material aims to help your teams do two things: Increase win rates for potential deals

man on the phone

25 Nov 2020

How to scale a personal buyer journey in the customer era

25 Nov 2020

Mark Kilens, VP of Content and Community at Drift, and Nick Mason, CEO and Founder at Turtl, share how marketing and sales teams can stand out.

man in a shirt and tie laughing

20 Nov 2020

The business case for humor in B2B marketing

20 Nov 2020

Are you tired of risk-averse stakeholders shutting down your creative ideas because they’re too “funny” for a B2B audience? Let’s look at three facts which prove comedy in B2B marketing is not only appropriate, but also helps win business.

tower bridge

19 Nov 2020

Movers & Shakers of Marketing: Trevor Lloyd-Jones

19 Nov 2020

In our third edition of The Movers & Shakers of Marketing, we catch up with Trevor Lloyd-Jones, Senior Marketing Manager – Content at LexisNexis Risk Solutions.

12 Nov 2020

Why personalized sales materials are a must-have

12 Nov 2020

From legal restrictions on face-to-face interactions to the shift in mentality around remote working, the opportunities for in-person sales conversations have been substantially reduced. Navigating these new waters is challenging.

12 Nov 2020

Movers & Shakers of Marketing: Marije Gould at Unit4

12 Nov 2020

In our second edition of The Movers & Shakers of Marketing, we catch up with Marije Gould, Vice President, Demand Generation and Field Marketing at Unit4.

05 Nov 2020

Movers & Shakers of Marketing: Chas Moloney from Ricoh

05 Nov 2020

For our first edition of The Movers & Shakers of Marketing, we caught up with Chas Moloney, Marketing Director at Ricoh to get his perspective on the events of 2020.

man looking excitedly at a computer

21 Oct 2020

3 barriers to overcome for smoother content localization

21 Oct 2020

Half of enterprises translate content into ten or more languages and dialects. Localization matters.

hand holding a doughnut vs hand doing spock sign

15 Oct 2020

Spock vs Homer: the psychology of personalization

15 Oct 2020

Challenging traditional thinking about how buyers make decisions, and what marketers need to do instead, Nick Mason, CEO and Founder here at Turtl, and Shirin Oreizy, Founder and President of behavioral science agency Next Step, discuss the psychology that drives growth and loyalty.

02 Oct 2020

Why account-based marketing for small business is the ultimate growth generator

02 Oct 2020

Small business owners are the lifeline of the hat industry – they wear so many every day. Not only are they heading a company, they’re

penguins in a line

29 Sep 2020

What is status quo bias and how can your sales narrative overcome it

29 Sep 2020

Winning new business is a complicated task. There are at least six questions your prospects will want convincing answers to (find more on those here).

formula 1 racecar

22 Sep 2020

Unbeatable sales and marketing lessons from Formula 1

22 Sep 2020

Sarah L. Parker, a startup and business growth specialist, shares key lessons from Formula 1 on communication and teamwork that should underpin your sales and marketing strategies.

21 Sep 2020

Lumen compares Turtl’s format to the PDF

21 Sep 2020

Turtl recently commissioned Lumen Research to conduct an experiment on the effectiveness of their interactive format compared to the PDF.

buyer asking salesperson about a tool

10 Sep 2020

8 buyer questions your sales teams need enablement to answer

10 Sep 2020

Sales enablement teams have the dual responsibility of making sure that salespeople have: The resources the buyers they’re talking to want in order to make their decision

02 Sep 2020

When to personalize content experiences for your readers

02 Sep 2020

Every successful business is about building relationships. Before the digitization of the buyer journey, B2B sales folks spent their days building personal rapport over coffee, dinners, and golf.

two business people public speaking

25 Aug 2020

How marketers can speak fluent sales (ft. success stories)

25 Aug 2020

The communication divide between marketing and sales is no secret. We all know it’s there. We all know it impacts revenue. We’re all sick of hearing about it. So why do so few businesses actually do anything to address it? Let’s pull our heads out of the sand.

Business woman smiling

18 Aug 2020

Four key elements of a customer obsession strategy

18 Aug 2020

This article first appeared in ‘Getting to grips with customer obsession’, where you can learn more about the benefits and challenges of this strategy.

30 Jul 2020

6 ways to tackle content waste

30 Jul 2020

Would you pay for a full pizza, eat one slice, and throw the rest away? That’s effectively the state of content marketing today. Research from SiriusDecisions estimates that 60-70% of all content is unused

woman lighting candle

23 Jul 2020

5 sales prospecting mistakes that will burn your leads

23 Jul 2020

The sales cycle has seven stages: prospecting, making contact, qualifying your prospect, nurturing your prospect, presenting your offer, overcoming objections, and closing the sale.

persuasive copywriting Turtl Doc

16 Jul 2020

25 bite-sized top tips to help you create more persuasive copy

16 Jul 2020

From the latest behavioral studies to classic psychological theories, learn how to make your craft persuasive copy that persuades and converts in 25 bite-sized tips:

14 Jul 2020

Inclusive by design: Accessible technology as a human right

14 Jul 2020

Designing accessible technology, including websites, to be inclusive to all makes social, moral, and business sense. A big red button that instructs Google Assistant to play a YouTube playlist/ It may not seem like a massive innovation.

01 Jul 2020

Lost in translation: how to incorporate intelligence into target marketing

01 Jul 2020

Progressive marketers must recognize effective target marketing hinges on a deeper understanding of culture than they’re currently equipped for. As brands move into new regions, countries, and cultures, they need to create specific messaging for targeted communities.

kid playing with slime

24 Jun 2020

“Sludge”: the cognitive barrier harming consumers

24 Jun 2020

At Nudgestock 2020, the leading event for cognitive marketing, the topic of “sludge” was discussed by Dilip Soman, Founder of Behavioral Economics at the Rotman School of Management.

two women pointing to themselves

12 Jun 2020

How to personalize content in 2020

12 Jun 2020

Ah, personalization. Has a drum ever been beaten so often? Everyone knows content personalization is what the people want, but are we doing enough with it?

04 Jun 2020

The ultimate ABM content strategy for “zero-waste” marketing

04 Jun 2020

Account-based marketing (ABM) is quickly becoming the go-to tactic for B2B marketers. Instead of casting a wide net with blanket campaigns for an entire market, they’re choosing highly personalized approaches to single accounts.

19 May 2020

The 5 best COVID-related webinars for marketers

19 May 2020

Here’s a quick and dirty roundup of the best webinars for marketers we have seen recently relating to the COVID 19 crisis. We highly recommend carving out some time to give these a watch.

11 May 2020

5 DIY tricks to find an influencer right now

11 May 2020

someone writing in a notebook next to a laptop

05 May 2020

5 ways of testing content ideas on a shoestring budget

05 May 2020

Performance-driven marketing involves a more careful allocation of budget, even when funds aren’t under pressure. A/B testing is a common way of making sure you back the right horse when choosing which messages to invest in.

22 Apr 2020

The hidden costs of content silos

22 Apr 2020

Being able to quickly scale up your content is a huge advantage in the current climate, but a 2020 report from the CMO Council and Rock Content found that many marketers aren’t able to do this.

16 Apr 2020

How to improve customer experience at the bottom of the funnel

16 Apr 2020

Ryan Gould, VP of Strategy and Marketing Services at Elevation Marketing, shares his ideas for bottom-of-funnel tactics that can help B2B brands win more business.

14 Apr 2020

How to make digital channels work harder in an eventless world

14 Apr 2020

At the end of 2019, budgets were committed and strategies signed off. It was business as usual. No one could have imagined the outbreak of COVID-19 or its consequences, many of which remain to be seen.

01 Apr 2020

5 fantastic ways to enable your sales team when working from home

01 Apr 2020

Is your sales team sitting at home waiting for the world to go back to normal? Not on your watch. In chaotic times like these that no one could have prepared for, the businesses that adjust strategies quickly and effectively will be the ones that survive.

26 Mar 2020

How to brief a freelance writer (with real examples)

26 Mar 2020

As a result of the pandemic, many marketing teams have seen their budgets slashed to cut costs. Understandably, the areas seeing the biggest cost reductions are physical events and print, with 75% and 45% of marketers reducing spend respectively.

25 Mar 2020

In-house content creation – why now is the time to embrace it?

25 Mar 2020

You can plan ahead and pinpoint every part of your marketing strategy. However, there are some things you just can’t see coming. Unexpected events. A global pandemic, for example.

12 Mar 2020

Turtl Academy: 30 days to unforgettable content course

12 Mar 2020

An elephant never forgets. Neither do our brains after we’ve read really good, cognitively designed, strategic content. That’s why we’ve created our own digital content creation course. There’s so much content out there. If you want to stand out against the noise you’re going to have to create something unforgettable.

10 Mar 2020

5 smart marketing tactics to help you weather a crisis

10 Mar 2020

Since the start of 2020, countless businesses have been affected by the domino-like cancellations of marketing conferences and events across the globe. Creative Week 2020, SXSW, Facebook F8, and Adobe Summit were just some of the large annual events that were cancelled early in the pandemic.

05 Mar 2020

Make your point with data

05 Mar 2020

Let’s be honest, we all know the struggle of proving content ROI. We plan, research, and prepare strategic pieces, but what happens after we press publish? How do we show that well-researched, strategic pieces of content make a difference?

25 Feb 2020

Customer obsession ideas from the tech industry

25 Feb 2020

Nothing drives profitability like great customer experience” – Dan Hesse, former CEO of Sprint It’s no secret that customer experience is the new battleground for businesses.

man in suit holding up 3 fingers

20 Feb 2020

3 ABM tips from Capita and DXC

20 Feb 2020

Last year at Turtl, we conducted some research with Forrester to find out what sales really thinks about marketing and content-driven outcomes. We found some pretty interesting results, but here’s a few of the big ones:

18 Feb 2020

5 of the best marketing podcasts you don’t want to miss

18 Feb 2020

When it comes to podcasts, as content consumers we are spoiled for choice. As of January 2020, there were over 30 million episodes on iTunes alone, and this number continues to rise daily. Podcasts are great resources for improving your marketing knowledge and learning tips and tricks.

sports fans cheering

06 Feb 2020

Do you know who and what your brand adverts could unknowingly support?

06 Feb 2020

YouTube strikes again. Global brands including Samsung and L’Oréal have been unknowingly advertising on climate-misinformation videos. This has reignited concerns over the streaming site’s algorithms, which have created controversy for multiple brands in recent years.

signpost pointing to 'fast' and 'slow'

05 Feb 2020

Fast content vs. slow content – which is best?

05 Feb 2020

Imagine that you’ve just published a thought leadership piece. You look at your content analytics and see that you’ve received 110 reads and 7 leads. Great news, you think. Now, informed by analytics, you have a decision to make...

dog with newspaper in its mouth

31 Jan 2020

3 marketing newsletter examples to live by

31 Jan 2020

Inspired by the launch of Noggin Notes and The Upsurge (subscribe at the bottom of the page), I thought it was about time we hyped up some of our favorite marketing newsletters from other companies.

28 Jan 2020

Your essential 3 point guide to a better ESG understanding

28 Jan 2020

If you’re on the lookout for the most important business trends of recent years, then you have found one of the biggest ones. ESG has been picking up speed. Businesses need to be more ESG aware than ever, to best prepare for the future.

20 Jan 2020

Did these 3 customer experience predictions come true by 2020?

20 Jan 2020

Thought leaders, research firms, and industry blogs are all fans of making annual predictions. It’s the kind of content that gets good click-through-rates and attracts backlinks. But how often do you retrospectively go back and check whether they were right or not?

14 Jan 2020

5 must-read books for marketers

14 Jan 2020

At the start of every new year, I always make the same resolution. I always plan to read more; and not just fiction and non-fiction books. I want to read books for marketers, to help us stay at the top of our game.

two business people standing back to back looking angry

09 Jan 2020

3 proactive ways CMOs can get marketing and finance on the same page

09 Jan 2020

Gartner’s recent 2019-20 CMO Spend Survey found that the marketing-finance relationship needs a bit of work, to put it mildly.

19 Dec 2019

How to pun responsibly at Christmas

19 Dec 2019

It’s the most pun-derful time of the year. And probably one of the only times yule get away with such truly elf-ful puns. Because let’s be honest, the festive season just wouldn’t be the same without a collective sigh at cracker jokes and Brussel sprout puns.

12 Dec 2019

Three standout content marketing failures of the decade

12 Dec 2019

Another new year. Another chance to start afresh. Turn over a new leaf. Buy a new calendar. Make some ridiculous health goals (maybe with the help of Peloton…)

sad pug

10 Dec 2019

When brands apologize (the good, the bad, and the ugly)

10 Dec 2019

It’s not often that a brand gets an apology right. Remember when Pepsi apologized for the tragic Kendall Jenner commercial with “we didn’t mean it”? These corporate public relations-approved apologies only give the impression of being sorry and backtrack their original intentions to us.

05 Dec 2019

5 social selling tips from Doctor LinkedIn

05 Dec 2019

David Petherick is known as Doctor LinkedIn. He has helped individuals and organizations to be visible, legible, and credible on LinkedIn since 2006.

apple

28 Nov 2019

Lessons for marketing leaders, from Steve Jobs

28 Nov 2019

When Steve Jobs transformed Apple’s entire marketing strategy in the 90s, it laid the foundational changes that turned the company into the giant it is today.

26 Nov 2019

Taking on the competition – like Burger King

26 Nov 2019

As far as competitors go, they don’t get much tougher than McDonald’s. Last year, the company spent $388.8 million on advertising and $633.1 million the year before.

21 Nov 2019

The 2020 guide to content marketing for banks

21 Nov 2019

In 2019, content marketing for banks took a tentative step forward. This wasn’t the work of any giant financial institution or global bank, it came from small banks and FinTechs.

12 Nov 2019

5 ways to repurpose your content

12 Nov 2019

As content marketers, we’re always racing to produce high volumes of original and, more importantly, valuable content for our audiences. We spend hours of our time focusing on creating a piece of content. Then we hit publish and start the process all over again.

woman with three heads showing different emotions

07 Nov 2019

3 ways to use psychology to boost your email marketing

07 Nov 2019

Our brains make quick assumptions. Let's look at that.

man and gorilla scratching heads

06 Nov 2019

5 lesser-known behavioral biases every marketer should know

06 Nov 2019

When it comes to marketing, the better you understand the psychology of your audience, the more equipped you are to reach them. As complex as we consider our species to be, we’re actually pretty predictable. Especially when you do some digging into our behavioral instincts and biases.

31 Oct 2019

Self-determination theory: how to make your readers’ brains happy

31 Oct 2019

You probably already know how much we like psychology at Turtl. Let's introduce you to one of our all-time faves.

a cute robot

24 Oct 2019

Content-generated data & insights help marketing drive business impacts

24 Oct 2019

How can marketers demonstrate the financial impact of their function?

22 Oct 2019

What Domino’s legal issues mean for the future of tech accessibility

22 Oct 2019

Technology is accelerating rapidly in both efficiency and frequency but can legal keep up?

16 Oct 2019

A Beginner’s Guide: How to measure content performance

16 Oct 2019

From setting objectives and identifying key metrics to scoring content, prepare to become a pro.

woman holding an ipad with youtube on it

15 Oct 2019

5 tips for optimising your YouTube SEO strategy

15 Oct 2019

Believe it or not, YouTube is the second-most-used search engine in the world, after Google. It can be a hugely valuable channel for both B2B and B2C brands to reach and educate audiences, as well as a place to build a community.

10 Oct 2019

A law firm’s guide to millennial marketing

10 Oct 2019

Millennials currently spend an eye-watering $600 billion every year in the US, and almost 30% of them occupy management roles.

man holding a laptop shrugging in confusion

04 Oct 2019

Does email marketing actually work? HTML vs. plain text

04 Oct 2019

Things change. In 2019, marketing entered the future. Marketers are now using VR and integrated AI. They’re well-versed in cutting-edge ephemeral content marketing, fluent in voice search tactics, and naturals at optimizing for wearables.

30 Sep 2019

5 reasons immersive technology is the future of brand marketing

30 Sep 2019

With virtual technology making Black Mirror look more like a documentary every day, it’s no surprise forward-thinking companies have already started to experiment with immersive technology in their brand marketing.

a city with skyscrapers

19 Sep 2019

5 financial services thought leaders you should know

19 Sep 2019

These five marketing influencers are hot in the world of finance.

12 Sep 2019

Should marketers be forced to learn design?

12 Sep 2019

We all know that Twitter is the go-to place for venting. Here’s one example that hit a chord with the wider marketing community about “needing” design experience

people waiting in line for interview

10 Sep 2019

Become every candidate’s Plan A with this recruitment marketing strategy

10 Sep 2019

According to a study by the Korn Ferry Institute, there will be a global candidate shortage of more than 85 million people by 2030 and this shortage could cost $8.5 trillion in unrealized annual revenues.

04 Sep 2019

5 sneaky ways to spy on your competitors

04 Sep 2019

Checking out the competition is something every business should be doing. If you’re able to see what’s working or not working for them, then you can take advantage of this information. Discover “hidden” ways to improve your own strategies, elevating business.

03 Sep 2019

Integrated Marketing: How social media can boost SEO

03 Sep 2019

As technology becomes increasingly interconnected and accessible, integrated marketing strategies are more important than ever. Social media is quickly becoming a formidable marketing and sales channel in its own right.

29 Aug 2019

8 funny commercials to inspire your next video campaign

29 Aug 2019

One of my biggest guilty pleasures is commercials. I’m the kind of person who arrives at the movies early enough to catch the ads. Without fail. No matter if your brand is B2B or B2C, there’s always room for comedy in your video campaigns.

22 Aug 2019

10 free design resources to bookmark today

22 Aug 2019

Who isn’t a fan of a good freebie? When you’re working on a tight budget, an awesome free design resource can make things a whole lot easier.

orange and orange segments

20 Aug 2019

Create better content with psychographic segmentation

20 Aug 2019

Whether it’s Pepsi vs Coke, chunky vs smooth peanut butter, or skimmed vs whole milk – we just can’t seem to agree on anything. And let’s not even get started on politics.

15 Aug 2019

Trusting marketing data in the “fake news” era

15 Aug 2019

With the volume of online content growing at an exponential rate, it’s becoming more and more difficult to separate the good from the bad. As fact manipulation becomes increasingly tolerated by the mainstream, how can we trust the marketing data being published by businesses?

13 Aug 2019

How Thursday nailed buzz marketing

13 Aug 2019

At Turtl, we’re big fans of guerrilla tactics, so when we spotted this great example of buzz marketing near our London office last week, we had to give it the credit it deserves.

08 Aug 2019

Why email blast marketing is no longer best practice

08 Aug 2019

What do bootcut jeans, dial-up internet, and bowl cuts have in common with email blast marketing? They’re dead and should stay dead. But why have we moved away from it, and what should we be doing instead?

06 Aug 2019

Marketing metrics: 5 red herrings you should ignore

06 Aug 2019

Marketers and data have a complicated relationship. There are ups. There are downs. There might even be some tears. However, at the end of the day, we need each other to make better content. But marketing metrics aren’t always what they appear.

two punk women

01 Aug 2019

What is Social Currency & what are its benefits?

01 Aug 2019

Ever wonder why some companies get shares, love and attention than your company?

a bored looking couple

23 Jul 2019

7 reasons why your social media content strategy isn’t working

23 Jul 2019

Suffering from a social media dry spell? Low followers? Poor engagement?

a broken doll

09 Jul 2019

Creepy marketing: Has personalization gone too far?

09 Jul 2019

How creepy is marketing right now?

02 Jul 2019

Influencer marketing: Rise of the micro-influencer

02 Jul 2019

people strategising

18 Jun 2019

How to create a killer content strategy in 5 steps

18 Jun 2019

Marketing without a content strategy is like playing darts blindfolded after riding a carousel. You’re probably not going to hit your target. The good news is it’s not rocket science, so climb down from that carousel and take off your blindfold.

09 May 2019

Key takeaways from Rory Sutherland’s fascinating new psychology-logic book Alchemy

09 May 2019

You might already know the name Rory Sutherland, but for those who don’t, he’s the Vice-Chairman of Ogilvy and the founder of its Behavioural Science Practice.

woman with three heads showing different emotions

25 Mar 2019

3 facts about emotions in B2B decision-making

25 Mar 2019

In the words of Destiny’s Child: It’s just emotion that’s taken me over…When you make a decision do you lead with your head or your heart?

07 Mar 2019

The science of reading in the digital age

07 Mar 2019

Reading is not a natural process but an art we have taught ourselves. It has become a social tool to deliver learning and thought from person to person, culture to culture.

05 Mar 2019

Welcome to Content Audit 101

05 Mar 2019

Without the detailed view that you get from a content inventory and audit, you can’t meet your organization’s big-picture requirements.

28 Feb 2019

Four types of online reading

28 Feb 2019

Content creators must understand online reading behaviors to better cater to them. In this day and age, we find ourselves swimming in written content, most of which lives online.

dos and donts of content production

15 Jan 2019

The dos and don’ts of digital content publishing

15 Jan 2019

“Be authentic as a publisher and create content that helps you connect to everyone else … because they’re already connected.” Mitch Joel, author of of Six Pixels of Separation and CTRL ALT Delete

10 Jan 2019

5 books to help marketers make better decisions in 2019

10 Jan 2019

According to one estimation circling the internet, we humans make about 35,000 decisions a day. But how many of those are we consciously making?

one hand holding a smartphone the other about to tap a finger on it

11 Dec 2018

Interactivity drives content success

11 Dec 2018

A much-cited study published by the CMI in 2016 stated that 81% of content marketers found interactive content more effective at grabbing people’s attention. That’s just the start of what interactivity within content can do.

07 Nov 2018

The psychology of personalization

07 Nov 2018

Automation and data powers increasingly sophisticated personalization in both B2C and B2B marketing

06 Jun 2018

The secret to reaching your audience is in Mars (bars)

06 Jun 2018

In 1932, Frank C. Mars, the creator of the Milky Way chocolate bar, gave his son $50,000 to start his own business. Forrest Mars used the money to buy a factory in Slough.

Cover of The Storm Drain showing water

07 Mar 2018

The Storm Drain – As content overflows, holding audience attention is key

07 Mar 2018

Ensuring your content captures the attention of the right people and stands out in a media-saturated world is an ever-growing challenge. Therefore, the typical content marketing campaigns which prioritise quantity over quality no longer succeed.

14 Nov 2017

Amplify your LinkedIn reach with amazing content and expert skills

14 Nov 2017

Gary Vaynerchuk said: 'If you’re not putting out relevant content, in relevant places – you don’t exist.” Nowadays content is everything.

09 Oct 2017

GDPR, what is it all about?

09 Oct 2017

If you work in marketing and handle customer or prospect data, you’re bound to be familiar with the term GDPR or General Data Protection Regulation.

clipboard with tickbox on paper

04 Sep 2017

How to create an amazing content marketing plan

04 Sep 2017

Discover below how to simply and effectively design a successful content marketing plan in line with your business objectives.