How to personalize
your content at scale

Content leaders, time to change the game

It’s a noisy digital environment, and personalized content stands out.

People want a personalized experience, and not just surface level. It’s all about meaningful personalization based on buyer segments and interests, automating processes to personalize content journeys, and giving your commercial teams the power to personalize.

The guide covers exactly how to set up your data, processes, and people to enable meaningful content personalization at scale.

Read the guide

The guide covers:

  • 5 ways to split your audience
  • 3 types of personalization
  • How to set up your content operations
  • Defining modules and core content
  • Checklist for scaling your operations
  • …and much more!

Click to read Enterprise content guide | How to personalize your content at scale | Turtl

You might also be interested in...

More content insight and ideas on the blog

When to personalize content experiences for your readers

2nd September 2020

When to personalize content experiences for your readers

Estimated reading time
3 minutes

Every successful business is about building relationships. Before the digitization of the buyer journey, B2B sales folks spent their days building personal rapport over coffee,…

Read on

When and how to gate your content

11th August 2020

When and how to gate your content

Estimated reading time
6 minutes

It’s an age-old marketing dilemma. You’ve created a brand-new piece of content, and you’re about to publish it online. All that’s left is to decide…

Read on

How to tackle content waste

30th July 2020

How to tackle content waste

Estimated reading time
3 minutes

Would you pay for a full pizza, eat one slice, and throw the rest away? That’s effectively the state of content marketing today. Research from…

Read on

Turtl