It’s a noisy digital environment, and personalized content stands out.
People want a personalized experience, and not just surface level. It’s all about meaningful personalization based on buyer segments and interests, automating processes to personalize content journeys, and giving your commercial teams the power to personalize.
Read the guide to learn how to set up your data, processes, and people to enable content personalization at scale.
Read the guide
More content insight and ideas on the blog
25th February 2021
Estimated reading time
5 minutes
There’s a lot of conflicting information out there about attention spans. The New York Times, Time magazine, and USA today have all reported that a…
19th January 2021
Estimated reading time
11 minutes
After research by Radix Communications found that 68 percent of B2B marketers are not proud of their content, Karla Rivershaw, Head of Marketing at Turtl,…
16th December 2020
Estimated reading time
5 minutes
The year 2020 has seen many brands, both B2B and B2C, scramble to adjust their content strategy in light of the pandemic. It wouldn’t be…
