How to personalize
your content at scale

Get closer to your audience

It’s a noisy digital environment, and personalized content stands out.

People want a personalized experience, and not just surface level. It’s all about meaningful personalization based on buyer segments and interests, automating processes to personalize content journeys, and giving your commercial teams the power to personalize.

Read the guide to learn how to set up your data, processes, and people to enable content personalization at scale.

Read the guide

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The attention span myth and why it’s problematic for marketers

25th February 2021

The attention span myth and why it’s problematic for marketers

Estimated reading time
5 minutes

There’s a lot of conflicting information out there about attention spans. The New York Times, Time magazine, and USA today have all reported that a…

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6 barriers to great B2B content (and how to smash them)

19th January 2021

6 barriers to great B2B content (and how to smash them)

Estimated reading time
11 minutes

After research by Radix Communications found that 68 percent of B2B marketers are not proud of their content, Karla Rivershaw, Head of Marketing at Turtl,…

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5 best B2B content marketing examples of 2020

16th December 2020

5 best B2B content marketing examples of 2020

Estimated reading time
5 minutes

The year 2020 has seen many brands, both B2B and B2C, scramble to adjust their content strategy in light of the pandemic. It wouldn’t be…

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