A recent study by Deloitte Insights found other leaders in the C-Suite look to the CMO to provide data-driven insight, contribute to strategic business discussions, and demonstrate how marketing drives growth. However, only 5% feel highly confident in their ability to affect the strategic direction of the business.
To improve this, operations teams can capture useful data and translate insights into a language the business can use to nurture and create a more personalized experience. Outside existing CRMs and without the mess.
Read the guide
More content insight and ideas on the blog
22nd February 2023
Estimated reading time
6 minutes
Our guide explains what thought leadership is, shows you how to create high-value thought leadership for your brand, and offers tips to level up your…
17th February 2023
Estimated reading time
3 minutes
B2B marketing often feels like an industry in which emotional value is secondary to the facts and figures that companies use to display the effectiveness…
21st December 2022
Estimated reading time
4 minutes
In modern B2B marketing, content creation and performance tracking can no longer be viewed separately. Instead, measurement against key metrics should inform how you produce…
