Content insights for operations

Operations and Content Insights: The New Data Point

​​​​​​​A recent study by Deloitte Insights found other leaders in the C-Suite look to the CMO to provide data-driven insight, contribute to strategic business discussions, and demonstrate how marketing drives growth. However, only 5% feel highly confident in their ability to affect the strategic direction of the business.

To improve this, operations teams can capture useful data and translate insights into a language the business can use to nurture and create a more personalized experience. Outside existing CRMs and without the mess.