A recent study by Deloitte Insights found other leaders in the C-Suite look to the CMO to provide data-driven insight, contribute to strategic business discussions, and demonstrate how marketing drives growth. However, only 5% feel highly confident in their ability to affect the strategic direction of the business.
To improve this, operations teams can capture useful data and translate insights into a language the business can use to nurture and create a more personalized experience. Outside existing CRMs and without the mess.
Read the guideMore content insight and ideas on the blog
14th September 2023
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Here we’ll focus on AI tools and examples that work best for B2B content marketers. We’ll show you how to level up your inbound lead…
26th July 2023
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Conversion copywriting is the commercial golden child of marketing; high-performing, results-driven, and persuasive. In contrast to B2B content marketing (which brings your audience’s awareness to…