But data black boxes stand in the way of connected insights. What is missing from content data?
Content delivered in PDF or other static formats do not come close to delivering the useful data on read time, shares, location, and source, not to mention individual reader behavior that we expect from the rest of the digital world.
Gaining this content insight presents an opportunity for data-driven marketers to enrich their data ecosystems, and ultimately take control of driving business value. From discovering new markets and forging new relationships, to proving effectiveness and closing more deals. Ultimately, marketers need content insight to get a seat at the table and be seen as strategic partners in revenue generation.
How can marketers better inform and use these data ecosystems, and ultimately prove their place as essential stakeholders in the customer journey?
Don’t miss the content insight opportunity.
Click to read How tech marketers can use content to generate better buyer insights | Turtl