From the latest behavioral studies to classic psychological theories, learn how to make your craft persuasive copy that persuades and converts in 25 bite-sized tips:

Five tips for headlines

Increase click-throughs with titles that pique curiosity and promise persuasive value

Five tips for messaging

Knock down cognitive barriers with clear, concise core messaging

Five tips for emotional hooks

An emotional connection turns your words into a powerful mental image

Five tips for motivators

Prime your audience to take action before they reach your CTA

Five tips for CTAs

Make your call to action seem like the easiest decision they’ve ever made

Bonus tip

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