Turtl launches personalization at scale

Estimated reading time
2 minutes
20th October 2020
Author: Natasha Keary
Posted in: Product

London, UK: Today, Turtl, the enterprise content automation platform, announced the launch of a new personalization module which allows content to be rapidly customized at scale based on individual recipient interests and needs.

With this new capability and additional features to support teams across the entire enterprise, Turtl provides every team, from marketing and sales to recruitment and comms, with the ability to discover, form, and nurture deeper relationships through personalized content.

This announcement marks a shift in what Turtl can help its customers achieve. Turtl was founded because of the need to rethink digital content and remove the technical design and coding barriers that kept it siloed and static. It began as a way for marketers to create better content which delivered scientifically proven increases in reader engagement of 73%

Now, with enterprise content automation, every team has access to the content toolkit they need to build deeper relationships. Turtl is designed to help organizations:

  • Give every team the toolkit to personalize content in seconds
  • Give every buyer and customer engaging content that stands out because it was made for them.
  • Understand how content is performing on every level, across every team
  • Use behavioral and intent insight to make data-driven decisions

Turtl’s CEO, Nick Mason, said, “If we can’t provide personally relevant, impactful, memorable content to our contacts, then that’s all they’ll ever be: contacts. And really no business wants contacts, businesses want relationships. A contact is a name and email in a system, a relationship is someone who has been nurtured and grown into something far more meaningful – and it’s these real, deep relationships that spark the opportunities that every business needs to grow and thrive.”

“We’ve been running tests with groups of hundreds of totally non-technical, non-designers and each month they’ve been delivering many thousands of engaging, beautiful and fully personalized pieces of content  – and they’re seeing amazing results. It really is changing the way they’re building their business relationships.”

For more information, please contact your CSM or Account Manager. 

Turtl