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Showing meaning through metrics

On the face of it, life for the content marketer should be getting easier. So why isn’t it? It’s because of these three words: Return. On. Investment. Almost 40% of UK marketers feel they don't have clarity over what content marketing success looks like.

So which metrics count for something? How do you prove return outside of the marketing department? And what is the remit of the content marketer when it comes to business growth?

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