4 romance movies and what they teach us about marketing

Estimated reading time
4 minutes
11th February 2022
Author: Paulina Walko
Posted in: Content Operations, Content Production, Strategy & Planning

Oh, romance movies – they’re not everyone’s cup of tea. You either love them or you hate them.

Luckily, even if they’re not your thing, we can extract valuable marketing lessons from some of the most popular romance movies.

If they are up your street, let’s see if one of your favorites has made the list. And what we can learn from them about effective marketing.

Heads up – many spoilers ahead!

Romance movies - The Notebook movie still

1. The Notebook: great content can be used time and time again. 

Noah and Ally went through a lot of ups and downs, break-ups and make-ups. There is so much turbulence in the Notebook that it left viewers wondering if they’ll ever make it together.

To our surprise (and vulnerable emotions at this stage), we discover that the old gentleman reading the story to the lady every day in the home is Noah reading their own love story to Ally to help her remember their life together- and it works!

The lesson: great content which spurs emotions is incredibly effective and can be used and distributed organically time and time again. In marketing, distribution of great content is key to boosting brand awareness, collecting loyal followers, and encouraging readers to engage, click, act, and finally become customers. 

A great story is good to have, but what use would it have been if Noah wasn’t reading it to Ally? (i.e distributing it!)

Romance movies - 10 things i hate about you movie still

 

2. 10 Things I Hate About You: be authentic. 

Although this one is technically a rom-com, it’s still a cult classic, and for good reason.

How else can you modern Shakespeare’s comedy The Taming of the Shrew other than retelling it in a late 1990s American high school setting? It’s the story of new student Cameron who has fallen in love with Bianca. However, due to her father’s strict rules on his daughters dating, Cameron attempts to trick Joey, another student in love with Bianca but who is popular and rich (and largely obnoxious) into paying for ‘bad-boy’ Patrick to take out Bianca’s ill-tempered sister, Kat. It’s all a bit complicated, but what Shakespeare plot isn’t!

Unexpectedly, Kat falls in love with Patrick for real once his bad-boy shield is torn down and it’s revealed that Patrick is a genuinely nice guy who cares about Kat, enjoys her company, and is slowly beginning to fall in love with her – despite accepting bribes to take her out. Kat was not impressed when she found out that Patrick was paid to take her out, despite him falling in love with her by that point. The lesson: be authentic in your marketing as this will help better express brand values and purpose.

Since many customers are more inclined to align themselves with businesses that share their values (much how Kat warmed to Patrick once she saw he wasn’t as awful as she thought and that they had a lot in common), authenticity marketing puts you in a position to win over the right customers!

Romance movies - love actually movie still

3. Love Actually: everything is interconnected.

This is a Christmas classic but still a romance movie, in our opinion!

Nine intertwined stories examine the complexities of the one emotion that connects us all: love. In particular, the understanding and portrayal of love’s multifarious connections and underpinnings.

But when we say intertwined, we mean really intertwined. We recommend watching it a few times to get all the connections ordered!

Luckily, Lemonly has created a Love Actually love connections ‘flow chart’ to help navigate this.

The lesson: marketing roles are very similar, they are all interconnected to achieve one unified goal: generate revenue. Marketing teams achieve this through the execution of strategic activities such as:

  • defining and managing the brand
  • planning and overseeing campaigns
  • researching target markets
  • producing assets and content
  • driving traffic to the website
  • coordinating social media presence
  • upselling and more!

This requires a well-rounded marketing team that builds off of one another: CMO, Demand, ABM, Digital, Content, Product, Social, Campaign, etc., in order to have a cohesive and effective marketing strategy.

Romance movies - The Bodyguard movie still

4. The Bodyguard: the importance of branding.

Rachel (Whitney Houston), a singer and an actor, receives death threats from an obsessive stalker. However, things turn chaotic (and full of love) when she hires Frank (Kevin Costner), an ex-Secret Service agent, to be her bodyguard, and slowly falls for him.

Whether you’ve seen this movie or not, you know the famous Whitney Houston belter ‘I Will Always Love You’. Unless you’ve lived under a rock, of course. In which case, we understand.

The lesson; the importance of having a well-rounded brand. You think of ‘The Bodyguard’ and ‘I Will Always Love You’ comes straight to mind! It’s instantly recognizable and sells well that this is indeed a love story. A good recognizable brand will help build trust, can improve advertizing, and becomes an asset in itself. 

 

If romance isn’t really your thing and you prefer comedy, have a flick through something a little funnier!

Turtl