Here’s how using the Turtl format and very clever design choices have almost doubled their average read times and engagement.
Talk about content performance! 💪
👀 An eye-catching, interactive image on the front page – research shows this more than doubles the readers’ likelihood of reading the piece.
🚀 Easy to navigate – readers can find content that’s most relevant, or interesting, to them.
🗳 Interactive polls – through answering a poll, readers can see how their opinions stack up against their peers, and move from a passive to an active reader.
📊 Other interactive elements – data visualization can be tricky but with interactive charts, it’s easy for readers to zoom in, access the information, and go into as much detail as is desired.
📚 Next steps – once a reader has finished the document, they are presented with a number of other pieces that may be of interest thereby maintaining engagement with Redington’s content.
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A round up of insights, trends, and tips on the world of content marketing