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Content myth #1: Message is the only thing that matters

3rd November 2021

Content myth #1: Message is the only thing that matters

Estimated reading time
5 minutes

As a B2B marketer in the digital age, it’s easy to feel overwhelmed. You worry that your brand message is not getting across properly to…

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Content myth #2: Emotions don’t matter. Or do they?

8th December 2021

Content myth #2: Emotions don’t matter. Or do they?

Estimated reading time
5 minutes

Emotions. This is really two myths in one. It’s pretty much impossible to get everyone to agree on which one’s more likely to be true.…

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Content myth #3: If sales are happy, I’m happy

15th December 2021

Content myth #3: If sales are happy, I’m happy

Estimated reading time
4 minutes

When your sales team is constantly making requests for new content, it’s easy to lose sight of your long-term marketing plan. Worse still, it can…

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Content myth #4: Content creation is either control or anarchy

12th January 2022

Content myth #4: Content creation is either control or anarchy

Estimated reading time
4 minutes

For most content marketers, absolute control over content creation feels like it’s essential. The idea of letting non-specialists create content fills them with dread. It…

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Create better content with psychographic segmentation

20th August 2019

Create better content with psychographic segmentation

Estimated reading time
7 minutes

Whether it’s Pepsi vs Coke, chunky vs smooth peanut butter, or skimmed vs whole milk, we just can’t seem to agree on anything. And let’s…

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Creepy marketing: Has personalization gone too far?

9th July 2019

Creepy marketing: Has personalization gone too far?

Estimated reading time
6 minutes

It’s a classic story we’ve all seen (or been the victim of). A girl in a bar is hounded by some creepy guy that just…

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