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How to create a killer content strategy in 5 steps

18th June 2019

How to create a killer content strategy in 5 steps

Estimated reading time
3 minutes

Marketing without a content strategy is like playing darts blindfolded after riding a carousel – you’re probably not going to hit your target. The good…

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Rebranding yourself: Building firmwide credibility

19th June 2019

Rebranding yourself: Building firmwide credibility

Estimated reading time
4 minutes

Last week I had the pleasure of interviewing Alessandra Almeida Jones, Associate Director – Marketing Strategy & Content at Baker McKenzie, during “The Lawyer” Marketing…

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Influencer marketing: Rise of the micro-influencer

2nd July 2019

Influencer marketing: Rise of the micro-influencer

Estimated reading time
5 minutes

What is influencer marketing? If you open up any social app right now and scroll for a few seconds, you’ll almost certainly see at least…

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Creepy marketing: Has personalization gone too far?

9th July 2019

Creepy marketing: Has personalization gone too far?

Estimated reading time
6 minutes

It’s a classic story we’ve all seen (or been the victim of). A girl in a bar is hounded by some creepy guy that just…

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How to lose customers and alienate people

16th July 2019

How to lose customers and alienate people

Estimated reading time
4 minutes

It’s Christmas and you are on the tube home from work, excitedly unlocking your phone to watch the new adorable Christmas advert that Janet from…

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The cheat guide to event marketing

18th July 2019

The cheat guide to event marketing

Estimated reading time
5 minutes

In a digitally-focused world, there are countless online platforms to build your brand, through social media, webinars, content, blogs, advertising and so on. While online…

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