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10 must-have content marketing tools to build your ideal tech stack

7th September 2022

10 must-have content marketing tools to build your ideal tech stack

Estimated reading time
6 minutes

There are many online content marketing tools out there that aim to make marketers’ jobs a little easier. But all these choices can be a…

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How to create a killer content strategy in 5 steps

18th June 2019

How to create a killer content strategy in 5 steps

Estimated reading time
3 minutes

Marketing without a content strategy is like playing darts blindfolded after riding a carousel. You’re probably not going to hit your target. The good news…

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Rebranding Yourself: Building firmwide credibility with Turtl CEO Nick Mason

19th June 2019

Rebranding Yourself: Building firmwide credibility with Turtl CEO Nick Mason

Estimated reading time
4 minutes

Last week I had the pleasure of interviewing Alessandra Almeida Jones, Associate Director of Marketing Strategy & Content at Baker McKenzie, during “The Lawyer” Marketing…

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Influencer marketing: Rise of the micro-influencer

2nd July 2019

Influencer marketing: Rise of the micro-influencer

Estimated reading time
5 minutes

What is influencer marketing? If you open up any social app right now and scroll for a few seconds, you’ll almost certainly see at least…

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Creepy marketing: Has personalization gone too far?

9th July 2019

Creepy marketing: Has personalization gone too far?

Estimated reading time
6 minutes

It’s a classic story we’ve all seen (or been the victim of). A girl in a bar is hounded by some creepy guy that just…

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How to lose customers and alienate people

16th July 2019

How to lose customers and alienate people

Estimated reading time
4 minutes

It’s Christmas and you are on the tube home from work, excitedly unlocking your phone to watch the new adorable Christmas advert that Janet from…

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