18th June 2019
Estimated reading time
3 minutes
Marketing without a content strategy is like playing darts blindfolded after riding a carousel. You’re probably not going to hit your target. The good news…
19th June 2019
Estimated reading time
4 minutes
Last week I had the pleasure of interviewing Alessandra Almeida Jones, Associate Director of Marketing Strategy & Content at Baker McKenzie, during “The Lawyer” Marketing…
2nd July 2019
Estimated reading time
5 minutes
What is influencer marketing? If you open up any social app right now and scroll for a few seconds, you’ll almost certainly see at least…
9th July 2019
Estimated reading time
6 minutes
It’s a classic story we’ve all seen (or been the victim of). A girl in a bar is hounded by some creepy guy that just…
16th July 2019
Estimated reading time
4 minutes
It’s Christmas and you are on the tube home from work, excitedly unlocking your phone to watch the new adorable Christmas advert that Janet from…
23rd July 2019
Estimated reading time
6 minutes
Are you suffering from a social media dry spell? Low followers? Poor engagement? Well, I hate to break it to you, but your social media…
A round up of insights, trends, and tips on the world of content marketing