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Is your content reaching your audience?

6th June 2018

Is your content reaching your audience?

Estimated reading time
2 minutes

In 1932, Frank C. Mars, the creator of the Milky Way chocolate bar, gave his son $50,000 to travel to the UK and start his…

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3 reasons why no one reads your school newsletter (& how to fix it)

29th October 2019

3 reasons why no one reads your school newsletter (& how to fix it)

Estimated reading time
6 minutes

Are you spending valuable time creating a newsletter that you’re not even sure is being read by anyone? You’re not alone. Schools are struggling to…

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The dos and don’ts of digital content publishing

15th January 2019

The dos and don’ts of digital content publishing

Estimated reading time
4 minutes

“Be authentic as a publisher and create content that helps you connect to everyone else … because they’re already connected.” Mitch Joel, author of Six…

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Metrics for success

16th April 2018

Metrics for success

Estimated reading time
2 minutes

In modern B2B marketing the roles of content creation and performance marketing can no longer be two roles performed by two separate people with little…

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3 things every salesperson wants from your bottom-funnel content

30th April 2020

3 things every salesperson wants from your bottom-funnel content

Estimated reading time
5 minutes

Recent research we conducted with Forrester found that the quality of content provided to enable sales teams varies wildly at different stages of the sales cycle.…

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Interactivity drives content shares

11th December 2018

Interactivity drives content shares

Estimated reading time
1 minute

A much-cited study published by the CMI in 2016 stated that 81% of content marketers found interactive content more effective at grabbing people’s attention. But…

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